Assistant Store Manager | Coach | Essendon DFO
At Coach, we're known for crafting beautiful products, delivering exceptional customer experiences, and empowering our teams to thrive. We are seeking a passionate and results-driven Assistant Store Manager to join our team at Essendon DFO, supporting the Store Manager in driving store performance, leading a high-performing team, and bringing the Coach brand to life every day.
Lead. Inspire. Grow with Coach.
About the Role
As Assistant Store Manager, you will play a key role in delivering an elevated customer experience while supporting all aspects of store operations. You will lead from the front, inspire your team to achieve sales goals, and foster a positive and inclusive culture that reflects the Coach brand.
This is an exciting opportunity for an experienced retail leader looking to further develop their management career within a globally recognised luxury retail brand.
Key Responsibilities
Support the Store Manager in achieving sales, KPI, and profitability targets
Deliver exceptional customer experiences and champion Coach's luxury service standards
Lead, coach, and develop team members to maximise performance and engagement
Drive clienteling initiatives and build long-term customer relationships
Assist with recruitment, onboarding, training, and succession planning




Support inventory management, visual merchandising, and store presentation standards
Ensure operational excellence, compliance, and loss prevention practices are maintained
Act as Store Manager in their absence, confidently overseeing daily operations
About You
You are a motivated retail leader who thrives in a fast-paced customer-focused environment.
To be successful, you will have:
Previous experience in an Assistant Store Manager, Supervisor, or Team Leader role
Proven ability to drive sales performance and achieve KPIs
Strong coaching and people leadership skills
A passion for delivering exceptional customer service
Experience working in premium, fashion, luxury, or lifestyle retail environments is highly regarded
Excellent communication, organisation, and problem-solving capabilities
Tuesday to Saturday roster
What We Offer
Competitive salary package plus incentives
Generous employee discounts across Coach and Kate Spade
Career development and progression opportunities within a global organisation
Ongoing training and leadership development programs
A supportive, team-oriented, and inclusive team culture
The opportunity to represent one of the world's most iconic luxury brands
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📌 Assistant Store Manager | Coach | Essendon Dfo (Melbourne)
🏢 Coach
📍 Melbourne