Head of Marketing (Home Trades Services)
We're a fast-growing Brisbane-based plumbing business currently generating approximately 10,000 inbound leads per year with a fleet of 12 service vehicles.
Our goal is clear: scale to 50 trucks and 50,000+ inbound calls annually within the next 24 months.
To achieve this, we are building a high-performance in-house growth engine and are looking for a proven performance marketer with a track record of scaling local service businesses. We want someone who has delivered these results before and can help us build a predictable, scalable lead-generation machine.
The Role
This is a performance marketing role—not a brand or design position.
You will own lead generation end-to-end, with a transparent mandate: increase qualified inbound calls while maintaining profitable acquisition costs.
You will be responsible for strategy, execution, optimisation, reporting, and accountability across all lead-generation channels, including:
Google Ads / Paid Search
Local SEO and Google Business Profile
Call tracking, attribution, and conversion optimisation
Direct response marketing
Offline lead-generation channels including flyers, radio, and local campaigns
You may coordinate creative resources where required, but your primary strength is performance marketing, lead generation, and commercial outcomes.
Key Responsibilities
Scale inbound calls from approximately 10,000 to 50,000+ annually
Own and optimise paid acquisition channels, particularly Google Ads
Improve lead quality and increase booked-job conversion rates
Reduce cost per lead and cost per booked job




Build and manage tracking, attribution, and reporting systems
Plan, execute, and optimise direct response campaigns
Analyse performance data daily and adjust strategy and budgets accordingly
Work closely with operations to ensure marketing performance translates into business growth
About You
You have successfully scaled a local service business before, ideally within plumbing, electrical, HVAC, trades, home services, or a similar industry.
You are:
Highly analytical and commercially minded
Obsessed with ROI and measurable outcomes
Strong in data, tracking, attribution, and optimisation
Results-driven and accountable for performance
Proven track record of scaling lead generation by 10x or more
Deep expertise in Google Ads (non-negotiable)
Strong experience with call-based lead generation
Experience building reporting, attribution, and conversion tracking systems
Experience marketing local service businesses is highly regarded
What Success Looks Like
Consistent month-on-month growth in qualified inbound calls
Reduced cost per lead and cost per booked job
Predictable and scalable lead flow capable of supporting 20+ trucks
Marketing performance that directly contributes to business growth and profitability
Why Join Us
Ambitious growth plans with strong leadership backing
Full ownership of marketing performance and strategy
Opportunity to build and lead an in-house marketing team
Performance-based incentives aligned with results
Direct impact on the growth of a rapidly expanding business
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📌 Head Of Marketing (Home Trades Services) (Brisbane)
🏢 @
📍 Brisbane