Join Australia's Leading Homewares Retailer
At Global Retail Brands (GRB), we're proud to be Australia's largest specialty kitchenware and homewares retailer, with more than 300 stores nationwide and iconic brands including House, MyHouse, Robins Kitchen and Baccarat.
We're looking for an experienced CRM & Loyalty Specialist to join our fast-paced eCommerce team and take ownership of our VIP Rewards Program while driving personalised CRM strategies that boost customer engagement, retention and revenue.
About the Role
Reporting to the Digital Marketing Manager, you'll play a key role in shaping the customer experience across our brands through loyalty initiatives, customer segmentation, automation journeys and targeted CRM campaigns within Emarsys.
This is a fantastic opportunity for someone who loves data-driven marketing, customer lifecycle management and creating personalised experiences that deliver real commercial results.
Key Responsibilities
Manage and grow the VIP Rewards Program
Develop and optimise customer acquisition, retention and reactivation strategies
Build customer journeys, automations and segmentation within Emarsys
Create personalised CRM and EDM campaigns across multiple brands




Analyse customer behaviour and campaign performance to drive engagement and sales
Execute A/B testing, dynamic content and lifecycle marketing initiatives
Partner with Digital, eCommerce, IT and Marketing teams to deliver seamless customer experiences
About You
3+ years' experience in CRM, Loyalty or Lifecycle Marketing
Strong experience with customer segmentation, automation and campaign management
Experience using Emarsys or a similar CRM platform
Strong analytical skills with the ability to turn insights into action
Retail or consumer-focused experience highly regarded
Passionate about customer engagement and driving loyalty
Why Join GRB?
Work across Australia's leading homewares brands
Own and grow a national loyalty program
Be part of a high-performing and collaborative eCommerce team
Dogs in the office every Friday!
Convenient St Kilda Road location close to public transport and cafes
Career growth opportunities within a successful national retailer
Full time office-based role – 5 days per week in our St Kilda Road Support Office
If you're passionate about CRM, customer loyalty and creating personalised customer experiences that drive results, we'd love to hear from you.
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📌 Crm & Loyalty Specialist (Melbourne)
🏢 Global Retail Brands Australia
📍 Melbourne