Job Type: Permanent position | Full time position
Job Description
Estate Flooring Pty Ltd, trading as Estate Flooring, is a Melbourne-based flooring business supplying and installing residential and commercial flooring across Victoria.
Operating from its Blackburn South showroom, the business offers engineered timber, hybrid, laminate, carpet, parquet and commercial flooring, together with free measures and quotes, in-home consultations, product selection support and professional installation services.
About the Role
The Advertising Specialist will be responsible for planning, developing, and evaluating advertising campaigns that promote Estate Flooring's product range, showroom, in-home consultation service and professional flooring installation services.
The role will focus on strengthening brand awareness, attracting qualified residential and commercial enquiries, and supporting business growth through coordinated digital and traditional advertising activities.
Location: 294 Middleborough Road, Blackburn South VIC ****
Employment Type: Full time
Salary: $80,000 to $90,000 per annum plus Superannuation
Key Responsibilities
Develop and implement advertising strategies and campaigns to promote Estate Flooring's residential and commercial flooring products and installation services
Identify target customer groups and recommend suitable advertising approaches for homeowners, builders, renovators, property managers and commercial clients
Plan advertising campaigns for engineered timber, hybrid, laminate, carpet, parquet and commercial flooring ranges
Coordinate promotional campaigns for showroom visits, free measures and quotes, in-home consultations, flooring installations and seasonal offers
Prepare advertising briefs, campaign concepts, promotional copy and content requirements for digital and traditional media
Coordinate the production of advertising materials, including online advertisements, social media content, brochures, product promotions, signage and showroom material
Liaise with graphic designers, photographers,



digital advertising providers, printers and other external suppliers to deliver campaigns within approved timelines
Advise management on advertising objectives, media selection, campaign timing, audience targeting and allocation of advertising expenditure
Monitor advertising budgets, campaign schedules and media expenditure to ensure effective use of marketing resources
Analyse advertising performance, customer enquiries, lead sources, campaign engagement and conversion results
Conduct market and competitor research to identify flooring trends, customer preferences, promotional opportunities and changes in the local market
Evaluate completed campaigns and prepare reports with recommendations to improve future advertising effectiveness and return on expenditure
Ensure advertising content accurately represents the business's flooring products, consultation services, installation capabilities and service areas
Maintain consistent brand messaging across the company website, social media channels, online listings, printed materials, and showroom promotions
Candidate Requirements
Bachelor's degree or higher qualification in Advertising, Marketing, Communications, Business, or a related discipline
Minimum 1-2 years of relevant experience as an Advertising Specialist or in a comparable advertising-focused role
Demonstrated experience developing, coordinating, and evaluating advertising campaigns
Experience preparing advertising briefs and coordinating the production of promotional materials
Strong understanding of digital advertising, paid social media, search advertising and campaign analytics
Ability to conduct market research and translate findings into practical advertising strategies
Strong written communication, campaign planning, analytical and stakeholder-management skills
Ability to manage advertising budgets, suppliers, deadlines and multiple campaigns concurrently
Experience in retail, building products, home improvement, construction, or flooring-related advertising will be highly regarded
Only candidates currently residing in Australia will be shortlisted
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📌 Advertising Specialist (Victoria)
🏢 First Link Careers
📍 Victoria