This role leads marketing across Asia Pacific & Japan for a quick-scaling AI infrastructure company, covering Australia/NZ, India, Japan, Korea and Southeast Asia, critical in forming a multi-year regional strategy down to the mechanics of individual campaign execution.It's a build-from-near-scratch mandate: you'll stand up the systems, team structure and programs the region doesn't yet have, while wiring in automation and AI tooling wherever it can multiply the team's output.Core ResponsibilitiesSet the APJ marketing strategy and budget — forecasting, spend allocation, and ROI reporting tied to regional revenue targets and global company priorities.Represent APJ inside the broader go-to-market org, working closely with regional sales, channel/partner and customer success leaders to keep marketing tightly coupled to pipeline goals.Build out a repeatable demand generation engine spanning integrated campaigns, account-based marketing, paid/digital acquisition, webinars and customer lifecycle marketing — with direct accountability for pipeline and revenue contribution.Adapt global messaging, positioning and sales tools for technical and C-level buyers across the region, and channel local market intelligence back to global product and marketing teams.Drive brand visibility and customer advocacy through regional content, thought leadership and community-building — including translated/localized content in languages such as Japanese and Korean.Own the region's event calendar and field marketing programs, and develop co-marketing partnerships with cloud providers, systems integrators and resellers.Manage regional digital channels — website,



SEO/SEM, paid and programmatic — and build the underlying marketing ops infrastructureGrow the current team into a mature regional function, supplementing headcount with agency and vendor partnerships as needed.What You Bring8+ years in B2B tech marketing, including 5+ years managing marketing teams across more than one APJ market.
Background in cloud, infrastructure, data center, DevOps, security or similar technical sectors strongly preferred.A track record of building marketing functions inside high-growth companies — building teams and infrastructure without much of a pre-existing foundation.Strong grasp of pipeline/funnel metrics, ABM methodology and attribution modeling, with demonstrated success hitting pipeline and revenue targets sourced from marketing.Credibility marketing to both highly technical audiences (developers, architects, platform engineers) and executive buyers (CIOs, CTOs)Real, lived understanding of market differences across ANZ, Japan, Korea, India and Southeast Asia, and how to prioritize and sequence investment across such varied markets.Experience running co-marketing motions with hyperscalers, global systems integrators and channel/reseller partners in the region.A track record building and leading distributed, culturally diverse teams — low-ego, high-ownership operators who move fluidly between strategic and hands-on work.Bachelor's degree in Marketing, Business, Commerce or related field.
MBA or other postgraduate qualification a plus, not required.We regret to inform only shortlisted candidates will be contacted.
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📌 Regional Head Of Marketing, Apj (Ai Technology Firm) (New South Wales)
🏢 Salient Group
📍 New South Wales