At Country Road Group, our Group Functions sit at the heart of our business, driving the success of our portfolio of distinctive brands and enabling them to do what they do best.
Working across the business, you will play a vital role in shaping how we operate, grow, and innovate, bringing our strategy to life.As the Loyalty Specialist - CLV Growth, you will help drive profitable customer behaviour change and customer lifetime value (CLV) growth by delivering targeted CRM and lifecycle marketing initiatives across our portfolio of brands.
Working closely with the Loyalty Lead - CLV Growth, you will plan, build and execute personalised customer journeys across email, SMS and paid social, using marketing automation platforms to engage customers throughout their lifecycle.You will combine data, technology and customer insights to identify opportunities, optimise campaign performance and contribute to measurable commercial outcomes.
This is an exciting opportunity for someone who enjoys balancing hands-on campaign execution with analytical thinking and is passionate about creating meaningful customer experiences.How You Will ContributePlan, coordinate and execute customer lifecycle campaigns across onboarding, growth, retention and win-back journeysBuild and deploy personalised campaigns, audiences, offers and automated customer flows using marketing automation platforms such as Klaviyo and BloomreachExecute CRM campaigns across multiple channels including email, SMS and paid socialMonitor customer cohort performance and identify opportunities to improve engagement, retention and customer lifetime valueAnalyse customer data and partner with Analytics and Data Science teams to translate insights into targeted lifecycle strategiesTest and optimise lifecycle interventions through experimentation, including offer and messaging variations, to improve commercial outcomesRespond to changing trade priorities by scaling and adapting lifecycle activity to support brand sales and profit objectivesAssist in implementing predictive customer models, including churn propensity and next best action, into CRM campaignsMeasure,



report and communicate the sales and profit impact of lifecycle marketing activity through regular reporting and performance analysisContribute to the ongoing development of reporting, dashboards and customer insights that support data-driven decision makingStay informed on emerging CRM, loyalty and customer engagement trends, bringing current ideas and best practice to the team.Capabilities We ValueUp to 8 years' experience in CRM, Loyalty, Lifecycle Marketing or a related customer marketing roleDemonstrated experience delivering multi-channel CRM campaigns using marketing automation platforms such as Klaviyo, Bloomreach or similarStrong analytical capability with experience interpreting customer data to identify trends, customer behaviours and commercial opportunitiesExperience working with customer segmentation, database marketing and trigger-based or event-driven marketing programsAbility to work collaboratively with Analytics and Data Science teams to implement customer insights and predictive modelsStrong commercial acumen with experience measuring campaign performance, ROI and incremental sales outcomesExcellent stakeholder management and communication skills, with the ability to present insights and recommendations to a broad range of audiencesProven experience working cross-functionally with Marketing, Digital, Customer Service, Legal and external agency partnersAdvanced proficiency in Microsoft Excel, PowerPoint and other reporting toolsA curious, customer-first mindset with strong problem-solving skills and a passion for continuous improvementTertiary qualifications in Marketing, Business, Commerce or a related discipline are preferred.What We OfferBi-annual product allowance,



access to sample sales and 40% discount for you and your immediate family across all CRG brandsFlex your leave your way, including birthday leave, volunteer leave, personal leave and moreAccess to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services18 weeks paid parental leave program for eligible employees with return-to-work clothing allowanceInternal career opportunities across our House of BrandsAnnual learning calendar to support your ongoing developmentSupport impactful community and charity partnerships across our House of Brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.Who We AreCountry Road Group is one of Australia's leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix.
United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers.
We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact - on our customers, our communities and each other.
We're proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.We encourage you to explore our Current Opportunities and we look forward to connecting with you!
Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities.
We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.We're committed to inclusion and accessibility.
If we can support you with any adjustments at any stage, please let us know.
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📌 Loyalty Specialist (Clv Growth) - Country Road Group (Melbourne)
🏢 Country Road Group
📍 Melbourne