Lead.
Coach.
Inspire.
Grow.
Are you an experienced business leader with a passion for developing people, driving commercial performance and delivering exceptional customer experiences?
Ella Baché is seeking an outstanding
State Business & Training Manager
to join our Sales & Training Team in WA/SA and partner with our network of salons to drive sustainable business growth across an allocated territory.
This is an exciting opportunity for someone who loves combining commercial leadership with education excellence to create high-performing businesses and high-performing teams.
About Ella Baché
Created in France in **** by Madame Baché, Ella Baché is one of the world's oldest family-owned skincare companies.
Since arriving in Australia in ****, Ella Baché has become one of Australia's most respected skincare brands, operating through our network of franchise salons and David Jones stores.
We are proudly Australian-owned and family-led, with a culture built around innovation, collaboration and empowering people to be their very best.
Our vision is simple:
To ensure every individual feels confident in their own skin.
Our values guide everything we do:
Family
Brave
Passionate
Honest
Creative
Energetic
About the Role
Reporting to the
Director of Sales & Training
, you will be responsible for delivering profitable sales growth, developing franchise capability and supporting operational excellence across your state.
You'll work closely with Salon Owners, Therapists, Business Managers, Marketing, Finance, Customer Care and our National Training Team to build commercially successful salons that consistently deliver exceptional customer experiences.
This is a highly autonomous role suited to someone who enjoys coaching, influencing and leading through relationships.
Regular travel throughout your allocated territory (WA/SA) is required.
Key Responsibilities
Drive Commercial Performance
Deliver monthly retail and wholesale sales budgets
Develop annual, quarterly and monthly territory business plans




Drive retail productivity, treatment performance and average transaction value
Identify business risks and implement recovery strategies
Improve customer acquisition, retention and frequency
Execute successful promotional campaigns and product launches
Manage salon inventory in line with company stock models
Support implementation of company systems and strategic initiatives
Develop High-Performing Salons
Coach Salon Owners to improve profitability
Conduct Alignment Reviews and implement improvement plans
Identify and support at-risk salons
Drive compliance with Ella Baché operating standards
Support franchise transfers and recent business activities
Ensure consistent execution of brand standards
Lead Education & Capability
Deliver engaging education programs and workshops
Coach therapists in consultation, retailing and treatment planning
Facilitate onboarding for new franchisees and therapists
Deliver face-to-face and virtual education
Support LMS learning pathways and postgraduate education
Develop therapist capability through coaching and mentoring
Partner with Marketing on educational initiatives where required
Support Business Growth
Assist with new salon openings
Partner with the Business Development team
Support recruitment and onboarding of new franchise partners
Identify growth opportunities across your territory
About You
You are an energetic and commercially minded leader who enjoys building capability and achieving results through people.
You are equally comfortable analysing business performance, facilitating workshops, coaching salon owners and influencing stakeholders.




You thrive in a fast-paced environment and genuinely enjoy helping businesses succeed.
Skills & Experience
To be successful you will bring:
Diploma of Beauty Therapy
Certificate IV in Training & Assessment (or equivalent)
Business qualification (desirable)
Multi-site retail, franchise or salon management experience
Proven sales leadership and business development success
Strong coaching, mentoring and facilitation experience
Commercial and financial acumen
Excellent presentation and communication skills
Outstanding stakeholder management capability
Strong planning and organisational skills
Analytical problem-solving ability
Passion for education, skincare and developing people
Success in this role will be measured by
Achievement of retail and wholesale sales budgets
Territory revenue growth
Salon KPI performance
Customer acquisition and retention
Retail conversion and treatment performance
Inventory compliance
Franchise compliance and Alignment Reviews
Successful recovery of at-risk salons
Development of therapist capability
Growth in average spend, retail mix and customer rebooking
Support of new salon growth and business development
Why Join Ella Baché?
At Ella Baché you'll become part of one of Australia's most respected skincare companies where people genuinely matter.
You'll enjoy:
Working with a passionate and supportive team
The opportunity to influence business strategy and growth
Career development within a trusted Australian family business
A culture focused on learning, collaboration and innovation
The opportunity to make a real impact across a national franchise network
Ready to make an impact?
If you're passionate about developing people, growing businesses and delivering exceptional customer experiences, we'd love to hear from you.
Apply now
with your resume and a cover letter outlining why you're the ideal candidate to become our next
State Business & Training Manager
.

📌 State Business & Training Manager - Wa/Sa (Perth)
🏢 Ella Bache
📍 Perth