Established in ****, DARCHE® has become one of the best-known - and loved - Australian camping and outdoor adventure brands.
Three decades on and DARCHE® continues to lead the outdoor space with cutting-edge designs, superior quality products and commitment to our heritage.
We offer a full range of products for serious tourers and campers alike.About the roleWe are seeking a driven and hands‐on part-time Social Media & Content Coordinatorwith the ability to produce engaging on‐brand content across our digital platforms.
You will bring our brand to life, build an engaged community and partner with creators and influencers to extend our brand reachYou'll be responsible for:Owning and delivering the content calendar and production schedule across Instagram, TikTok and Facebook.Acting as one of the faces of Darche across social media platformsCreating and maintaining authentic and engaging content that reflects the Darche brand voice.Delivering impactful influencer and creator partnerships, building strong relationships and ensuring alignment with Darche brand values and campaign goals.Reporting on channel growth,



content performance and the influencer activity and campaign outcomes.Capturing and producing content across major ANZ trade shows and expos.Working with the product specialists on the development and management of the product training portal.Provide digital content support for major retailorsWhat you bring to the role:We are seeking a creative and enthusiastic individual with a proven track record of leveraging social media to engage audiences and driving sales.To be successful you will have the following skills and experience:Proven Experience – 2-3 years in a similar role.Experience creating content for TikTok, Instagram, Facebook and other medial platforms.Strong editing skills using CapCut, Canva, Adobe or similar products.Strong understanding of social media trends, platform best practices and evolving content formats.Experience in managing influencer and brand partnershipsA proactive attitude and willingness to bring new ideasGenuine passion for our products and the Outdoor industryDemonstrated time management and multi‐tasking abilitiesStrong interpersonal, negotiation and influencing skillsMust be willing and able to travelMust be willing to work some weekends where dictated by eventsYou can expect to work in a dynamic team environment, with colleagues who arepassionate about the outdoor camping and 4WD industries.
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📌 Social Media & Content Coordinator (Victoria)
🏢 Charles Parsons
📍 Victoria