For over a decade, Glamorama has been a cornerstone of Naarm/Melbourne's nightlife and events scene, creating a space where music, culture, and community collide.
Glamorama underwent significant renovations in **** and is fitted with a world-class suite of lighting, production and Funktion-One Sound System across 2 programmable spaces.
Operating as both a renowned nightclub and a versatile event space, Glamorama hosts everything from late-night events and day parties to private events, brand launches, and unique creative experiences.
Glamorama has a focus on atmosphere, innovation, and authenticity.
About us
About the role
Glamorama is looking for a determined Marketing & Events Manager to lead our marketing, content and events strategy, with a clear mandate to grow revenue across the business.
The role has two key streams, with details below.
Stream 1: Marketing Strategy & Delivery
Stream 2: Events, Functions & Business Growth
This is a full-time role.
The role is built around Monday to Friday hours, with occasional flexibility needed to ensure event delivery.
This may include the ability to be a point of support from time to time to troubleshoot marketing, event or technical issues on an evening or weekend, or to attend a key event in person.
You will also manage the Marketing & Functions Assistant.
Your job is to set the strategy, direct the roll-out, and assess the results to ensure long-term commercial growth across every part of the business.
What success looks like
Revenue growth across Friday and Saturday nights, weeknight functions, day parties and public holiday events
Increase function enquiries and improve conversion rate from enquiry to confirmed booking
Growth in ticket sales, guest list numbers and booth bookings
Positively trending social media engagements, including follower count, likes, shares, etc
Improved SEO - stronger organic rankings for key local search terms and growth in organic website traffic and Google Business Profile visibility
More efficient digital ad spend - improving cost per click and impressions and conversion rate across Meta and Google campaigns over time
Effective use of our CRM - growth in repeat guest visitation, and stronger open and click-through rates on SMS/email campaigns
Continued development of the Marketing & Functions Assistant - identifying key areas of growth, managing their up-skilling, and providing clear direction and support
Key responsibilities
Team Leadership




Manage the Marketing & Functions Assistant effectively, providing clear direction, feedback and support
Support the General Manager, Directors and Venue Manager with operational input as needed
Marketing Strategy
Plan and run paid campaigns across Meta and Google Ads, and manage the marketing budget and spend allocation across channels
Set social media strategy and direction across Instagram and TikTok
Develop creative briefs and campaign concepts for relevant events or products
Brief and manage design output for flyers, social and campaign creative
Manage and define our SMS and email marketing strategy, using guest data to drive repeat business and door/guest list numbers
Oversee website and ticketing platform structure and improvements
Manage listings and promotion across ticketing and event discovery platforms
Build and maintain relationships with promoters, artists, agents and the wider community
Track and report on performance - ticket sales, door numbers, cost per acquisition, repeat attendance, campaign ROI and bar takings
Support the management of our online reputation - Google reviews and responding to guest feedback
Track competitor venues, pricing and campaigns, and stay attuned to the broader market, to keep our offering and positioning sharp
Build partnerships with local businesses, media and the broader Fitzroy/inner-north nightlife and hospitality scene
Champion innovative marketing strategies from ideation through to delivery, aimed at attracting new clients, events and audiences
Events, Functions & Business Development
Chase, negotiate and independently confirm new event and function bookings, with a focus on expanding trade hours
Build long-term relationships with recurring external stakeholders - university clubs and societies, promoters, touring agencies and brands
Build and test VIP/regulars program concepts
Maintain a strong read on the broader events scene and competitor activity - including a genuine understanding of Melbourne's nightlife and underground electronic music scene - keeping our calendar and marketing strategy accurate and well-timed
Help manage contracts, deposits,



invoicing and payment terms for confirmed bookings
Support event execution when required
Track and report on revenue from confirmed bookings, enquiry-to-booking conversion rates, and calendar utilisation against targets
Review and evolve venue deal packages and pricing based on demand, margin and competitor positioning
Run post-event debriefs and gather client feedback to drive repeat bookings
Experience required
We're looking for:
At least 2 years' experience in a Marketing Manager or similar role, ideally within hospitality, events or nightlife
A track record of running paid campaigns, with examples of the commercial results you delivered - revenue, bookings or ROI you can point to
Experience managing a budget and/or directing at least one other team member
About you
Highly autonomous - confident making decisions and driving outcomes with minimal day-to-day oversight, while still thriving as part of a small, fast-paced team
Solid IT knowledge, with advanced skills in at least one of: Adobe Creative Suite (Photoshop, InDesign, Premiere, After Effects), Squarespace and Google Workspace, OpenTable, or Resolume/comparable AV software - plus general confidence picking up new business software and platforms
Comfortable reading campaign and website performance and adjusting activity based on it
A strong passion for social media and content creation
Moderate to advanced design/content creation skills (e.g. Adobe Creative Suite) - if that's not a strength for you, you'll brief and manage an outsourced designer instead
Comfortable using a CRM and guest data tools, and website/CMS platforms
Loves the hospitality/nightlife scene and is good at connecting with people
A clear, confident communicator - with clients, creatives and the venue team alike
Highly adaptable and good at problem solving
Curious about AI tools and keen to bring them into day-to-day work
Nice to have
An interest in learning venue technical systems - DJ equipment, sound and lighting.
This isn't required and we'll train the right person, but it's a genuine opportunity to build hands-on technical skills most marketing roles never offer
Videography and editing skills
Comfortable on camera for social content
Why Work With Us?
Join a tight-knit, passionate team with a collaborative culture
Be part of a well-established venue with a strong brand and loyal following
Opportunity to shape the future of Glamorama
#J-*****-Ljbffr

📌 Marketing & Events Manager (Melbourne)
🏢 Glamorama Bar
📍 Melbourne