SCHADS Level 4 + Super + Salary Packaging + RDO + Flexible Working
Location: Thomastown or Heidelberg; Wurundjeri Country | Multiple Kids First Locations
Kids First have a prominent 130-year history of safeguarding children achieved through an unwavering commitment to people and transformation.
As we continue to evolve and expand our impact, we are focused on strengthening partnerships, identifying new opportunities, and responding to changing community needs across family, youth, and early years services.
We're looking for a leader to help drive this next phase of growth and organisational impact.
Use your marketing expertise to help build better childhoods.
We're looking for a talented Brand & Digital Lead to join our Marketing, Communications & Fundraising team.
This is an exciting opportunity for a creative and strategic marketing professional who enjoys delivering campaigns, building engaging digital experiences and protecting a trusted national brand.
Working closely with the Director of Marketing, Communications & Fundraising and a creative, friendly team, you'll play a key role in growing awareness of Kids First Australia and engaging the communities, partners, supporters and stakeholders who make our work possible.
Your new role
As Brand & Digital Lead, you'll lead the planning, delivery and optimisation of Kids First Australia's digital, marketing and brand activities across multiple channels.
You'll manage our website, digital campaigns and marketing collateral while ensuring every touchpoint reflects our brand, purpose and strategic priorities.
You'll also coordinate workflow across the Marketing, Communications & Fundraising team, helping deliver exceptional service to internal stakeholders.
This is a hands-on role suited to someone who enjoys balancing creativity with analytics, strategy with execution, and autonomy with collaboration.
In this role you will:




Lead the delivery and optimisation of Kids First Australia's digital channels
Develop engaging content and integrated marketing campaigns that increase awareness, engagement and support organisational objectives.
Drive SEO, SEM and paid social initiatives to improve digital performance and audience growth.
Develop high-quality marketing collateral and digital assets for a wide range of audiences.
Coordinate marketing requests and workflow across the Marketing, Communications & Fundraising team.
Analyse campaign and channel performance, providing insights and recommendations to support continuous improvement.
Collaborate with internal teams to deliver marketing initiatives that support services, fundraising, advocacy and organisational priorities.
About you
You're a marketing skilled who combines creative thinking with robust digital capability.
You enjoy working in a collaborative environment, thrive on managing multiple priorities and are passionate about using marketing to create positive social impact.
You take initiative, think strategically, and enjoy finding smarter ways to engage audiences and improve performance.
Most importantly, you're excited by the opportunity to help tell stories that change lives.
You will bring
Experience in a marketing, communications or digital marketing role.
Demonstrated success developing and delivering integrated marketing campaigns that achieve measurable outcomes.
Strong experience managing websites,



social media platforms and digital marketing channels.
Knowledge of SEO, SEM, paid social advertising, website analytics and digital performance reporting.
Excellent copywriting and editing skills across a range of audiences and channels.
Strong organisational skills with the ability to manage competing priorities and meet deadlines.
Outstanding relationship-building and communication skills with a high level of attention to detail.
Experience using digital marketing platforms such as Adobe Creative Suite, Canva, website content management systems, CRM platforms and email marketing tools such as Ortto (or similar) will be highly regarded.
How we Reward You
An organisation that truly lives its values
Kids First understands the importance of flexible working and has a policy to support this
Be nurtured in your career, including professional development opportunities
Enjoy 'not for profit' benefits such as salary packaging to increase your take home pay
We know how important it is to spend time with family which is why you get 3 additional leave days at Christmas
Purchased leave and portable long service leave options
Access our Staff Wellbeing Program
Applications close 20 July ****
For enquiries about the position connect withClare Lombardi, Director, Marketing, Communications & ******
Kids First is an Equal Opportunity employer that respects and values diversity and inclusion.
Kids First welcomes everyone to apply, regardless of age, ethnicity, cultural background, gender, sexual orientation, religious affiliation, and physical ability.
Kids First is a Child Safe Organisation.
Employment is conditional on satisfactory referee checks, a current Working With Children Check, National Criminal History Check, proof of the right to work in Australia and a pre employment medical (if applicable).
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📌 Brand And Digital Lead (Melbourne)
🏢 Kids First Australia (formerly CPS)
📍 Melbourne