About the Role:(Primary Focus: Product launches, go-to-market execution, product positioning and lifecycle management.)
We're looking for a highly organised and commercially minded Product Marketing Specialist to own the launch and lifecycle management of ARB's core product portfolio.
This role is focused on bringing new products to market, coordinating stakeholders across the business, and ensuring every launch delivers strong commercial outcomes.
Working closely with Product, Sales, Digital, eCommerce and Campaign teams, you'll lead the planning, positioning and execution of product launches while monitoring performance and identifying opportunities for continuous improvement.
This is a true Product Marketing role, ideal for someone who enjoys product launches, go-to-market execution, product positioning and lifecycle management.
What's on offer:
Competitive salary package plus superannuation and leave loading
Significant employee discounts on ARB products
Career development and training opportunities
Join a collaborative and high-performing marketing team
Opportunity to influence the success of new products across local and global markets
Key Responsibilities:
Product Launch & Go-to-Market Delivery
Own and manage the product launch calendar across the ARB product portfolio
Develop launch plans, timelines and stakeholder communications
Coordinate end-to-end launch execution across multiple channels
Ensure launch readiness and successful market introduction of new products
Monitor post-launch performance and recommend optimisation opportunities
Develop compelling product positioning and key messaging




Create product briefs and supporting launch documentation
Develop product content for websites, landing pages and marketing collateral
Ensure messaging consistency across all customer touch points performance & Insights
Analyse product performance, sales trends and category opportunities
Monitor customer feedback and market responses
Provide recommendations to improve product performance and profitability
Support data integrity across marketing and digital platforms
Cross-Functional Collaboration
Act as the central marketing contact for product launches
Work closely with Product, Sales, Digital, Campaign and Retail teams
Coordinate launch activities and manage project dependencies
Align marketing efforts to product strategy and business objectives
About You:
3+ years' experience in Product Marketing, Category Marketing, Product Management or Go-to-Market roles
Experience planning and executing successful product launches
Strong project management and stakeholder engagement skills
Commercially minded with strong analytical capabilities
Ability to manage multiple projects in a fast-paced environment
Automotive, 4WD, retail or technical product experience highly regarded
ARB Corporation Ltd is a proudly Australian business and a global leader in designing, manufacturing and distributing 4WD accessories.
We have a presence in over 100 countries and offices in the USA, Europe, Thailand, Recent Zealand, the UK and the Middle East.
Our reputation has been built on high quality products, with services delivered by people who are passionate about reliability and practicality.
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📌 Product Marketing Specialist (Melbourne)
🏢 ARB 4X4 ACCESSORIES
📍 Melbourne