OverviewReporting to the Senior Director General Manager, the Head of Marketing will be responsible for leading both the Marketing Team and the Marketing function for the entire SodaStream Australia organisation.
You will also be responsible for ensuring all areas of Marketing Strategy, Research, Tactics, Implementation, Analysis, Budget, and Team Leadership are executed to the highest level and quality.
Responsibilities
Management and regular analysis of annual marketing calendar and budget
Management of creative, social, media, demo, POS creation, and PR agencies
Management of all key corporate partnerships
Management of direct reports
Close working relationship with Sales, Operations, Customer Service, and Finance Team
Close involvement in Trade Rollout of recent products/campaigns/initiatives
Attendance at Agency Meetings on a regular basis
Close monitoring and involvement of Digital and Social Media Strategy and Implementation
Management and Development of ATL strategy, implementation and analysis
Management of all Consumer Events – including analysis of opportunities, bookings, permits, product and staffing




Regular contact and liaison with HQ marketing comms, product development, marketing operations, Legal and PR/Influencer teams
Management of all elements related to product / media launches
Weekly attendance at Internal Management Meeting and Team WIP Meetings
Meeting and presentations to Key Accounts Team for better internal transparency
Quarterly reporting of marketing activities and spend to HQ, and attendance at Quarterly Business Review meetings via VCClosely working with HQ on new product development and rollout
Management and close involvement in D2C Iniatives
Close involvement and liaisons with HQ on all Creative Testing and Brand/Market Research
Qualifications
Managing Budgets and Setting Strategy and Tactics
Previous experience in using Microsoft Office Suite
Ability to lead and drive team members and ensure time lines are met as are objectives
Management of Third Party Suppliers
Sound understanding of the FMCG space, the Kitchen Appliances space, and the Australian Audience in general
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📌 Sodastream Head Of Marketing (Melbourne)
🏢 Pepsico
📍 Melbourne