Assistant Brand Manager – Fresh Innovation
Ready to unleash your marketing potential with Australia's dynamic leader in fresh pet food?
At Prime100, our mission is clear: "Making Pets Healthier and Pet Parents Happier."
We are incredibly passionate about producing premium, nutrient-packed fresh pet food that helps pets thrive and gives parents ultimate peace of mind.
If you are looking for a fast-paced, collaborative, and rewarding environment where your work directly impacts lives—and furry friends across the nation, you've found your next home.
The Opportunity
We are looking for a proactive, creative, and analyticalAssistant Brand Manager – Fresh Innovationto join our expanding team.
Reporting to the Marketing Manager - Fresh Innovation, this is a hands‐on, incredibly diverse role perfect for a true multi‐tasker.
You will help shape the strategic innovation pipeline, taking new product development (NPD) projects all the way from cool concepts to successful commercial launch.
You will act as a critical connector, collaborating across cross‐functional teams to drive brand awareness and influence our long‐term business growth.
What You'll Be Doing
Drive Innovation & Launches:Support go‐to‐market strategies for exciting new products, managing workflows to ensure seamless alignment across Sales, Supply Chain, and Marketing.
Packaging & Creative:Partner with R&D; and design teams to create compliant, standout packaging artwork and messaging that catches the eye and wins consumer trust.
Insights & Reporting:Monitor competitor trends, analyse monthly sales data, track campaign ROI, and turn market research into actionable growth strategies.
Campaign & Social Support:Support the deployment of integrated marketing campaigns across digital, print, and in‐store channels to drive trial and brand adoption among consumers.
Digital & Event Support:Support activity to keep our website fresh,



drive the marketing calendar, and represent Prime100 at lively industry trade shows and consumer expos.
Team Synergy:Efficiently manage assigned budgets (purchase orders/invoicing) and provide administration support for the Customer Development team's CRM platform.
What You'll Bring
Education & Experience:A Bachelor's Degree in Marketing, Business, Communications, or a related field, paired with 2–3 years of experience in brand management or marketing assistant roles (highly desirable if within FMCG or the pet care industry).
Analytical Savvy:A strong understanding of consumer marketing and retail dynamics, with a proven ability to interpret data and translate it into explicit insights.
Platform Proficiency:Comfort navigating and driving process through Monday.com and Google Workspace.
Experience with Shopify, Meta Business Suite and PowerBI desirable.
Powerhouse Mindset:Impeccable attention to detail, top‐tier organisation, outstanding written communication, and the ability to hit deadlines with ease.
Core Traits:You are naturally inquisitive, take complete ownership of your work, display high integrity, and are always looking for better ways to do things.
Why Join Us?
A Vibrant Culture:We are a unique, supportive, and inclusive team that thrives on excelling together while having genuine fun.
Learn from the Best:You will work alongside a wealth of talented subject matter experts (SMEs) eager to help you grow.
Career Growth:We offer a competitive salary and significant opportunities to advance your career as our brand continues to scale.
Purpose‐Driven Work:Know that your efforts are making a direct, positive impact on the health and happiness of pets nationwide.
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📌 Assistant Brand Manager – Fresh Innovation (Melbourne)
🏢 Prime100
📍 Melbourne