Annual FTE base salary $80,000 - $90,000, pro rata
Health and Wellbeing industry
Email & CRM Specialist
Are you passionate about creating meaningful customer moments in the wellness and beauty space?
We're looking for anEmail & CRM Specialistwho loves bringing campaigns to life, connecting with customers, and helping them feel inspired and cared for.
You'll play a key role in supporting ourLoyalty Programand driving engaging lifecycle campaigns — blending creativity, insight, and a hands‐on approach within a supportive eCommerce team.
If you're excited by the idea of crafting beautiful customer journeys and seeing your work make a real impact, this role is for you.
We're specifically seeking an Email Marketing & CRM expert with hands‐on experience in lifecycle marketing, customer retention, automation and campaign optimisation.
This role sits within eCommerce team however is more suited to our digital marketing function and is not suited to candidates seeking a broader eCommerce merchandising, trading or website management role.
Why you'll love this role
Join a collaborative in-house team passionate aboutwellness, beauty, and customer experience.
Take ownership of engaging campaigns acrossemail, SMS, and other owned channels.
Work with tools and automation to create personalized, impactful communications.




Balancehands‐on deliverywith opportunities to contribute to CRM strategy and creative direction.
Be part of a brand that helps people look and feel their best.
What you'll do
Plan, build, and deliver CRM campaigns that bring our brand and products to life.
Support and grow ourLoyalty Programto reward and retain our customers.
Design and implement automated journeys that inspire and connect with our audience.
Collaborate closely with design, content, and eCommerce teams to ensure beautiful, on‐brand delivery.
Use insights and performance data to continuously refine and optimize campaigns.
Maintain data accuracy and champion CRM best practices.
Keep campaigns running smoothly with an organized CRM calendar.
What you'll bring
2–4 years' experience in CRM, lifecycle marketing, or digital campaign management.
Experience using platforms such asKlaviyo,Mailchimp, or similar.
A solid understanding of segmentation, personalization, and automation.
A creative eye, customer‐first mindset, and collaborative spirit.
Perks & Benefits at Heritage Brands
Amazing product discounts across our Beauty & Wellness ranges
High energy, collaborative team environment
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📌 Email & Crm Specialist (Melbourne)
🏢 Heritage Brands
📍 Melbourne