Freelance Social Media & Content Creator
~15 Hours Per Week | Immediate Start | Room to Grow into Full time
$30–$40 per hour | Independent contractor (ABN required)
We're a family-run baby and kids wear brand on the rise, and we're on the hunt for someone who genuinely loves social media (not just says they do). If you can spot a scroll-stopping hook from a mile away, aren't afraid to jump on camera, and want to help build something from the ground up, keep reading.
This isn't a "post and pray" kind of role. We want a creative storyteller who understands what makes people stop, watch, and actually care. Someone who can turn an everyday moment into content that performs.
What You'll Be Doing
Filming and editing Reels, TikToks and short-form content that actually gets watched
Confidently appearing on camera as the face of our content (this one's non-negotiable)
Community engagement: replying to comments, liking and interacting with our audience
Writing strong captions, hooks and CTAs that sound like us
Coming up with fresh content ideas across our content pillars, not just chasing trends
Planning and scheduling content
Being available for event marketing and content days when they pop up
Keeping across trends and platform changes without losing your own creative voice
What a typical week might look like:
Day 1: Planning meeting, strategy chat, filming content, replying and engaging on posts
Day 2: Editing, scheduling, more community engagement
One day per week is at our West Footscray warehouse (planning & filming), the second day can be remote (editing). Hours and days are flexible as long as weekly and monthly goals are being hit, so this genuinely suits mums on maternity leave,



or anyone juggling school pick ups and needing a role that flexes with life.
We're Looking For Someone Who
Has real experience in graphic design, video editing and content creation
Understands the nuances of motherhood (this matters more than you'd think)
Is a confident, natural storyteller both behind and in front of the camera
Has a proven track record writing captions and hooks that convert, not just look nice
Stays on top of trends but doesn't rely on them as a personality
Is organised, reliable and can manage their own workload
Takes their work seriously but doesn't take themselves too seriously (we like a laugh)
Essential Requirements
Available immediately, roughly 15 hours per week
Own ABN and happy to operate as an independent contractor
Own laptop, phone and editing software/apps (we can provide access to software apps if needed)
Proven experience creating content for Instagram, Facebook and TikTok
Comfortable being on camera regularly
Able to attend our West Footscray warehouse one day per week
Reliable transport to get there
Bonus Points If You Have
Photography or videography experience
Experience with Meta Ads or organic growth strategy
A personal social presence of your own (we'd love to see it)
Why Join Our Family?
We're a family-operated start up brand with big plans and an even bigger heart. We're small, close-knit and building something meaningful, not just another baby brand, but a community. You'll have real creative freedom, your ideas will actually be heard, and you'll get to grow alongside us as we make some exciting moves. If you want a role where your work genuinely matters and no two weeks look the same, you'll fit right in.
We can't wait to meet you!
#J-*****-Ljbffr

📌 Freelance Social Media & Content Creator (Melbourne)
🏢 Flown Oak
📍 Melbourne