About the role
As a Digital Marketing Specialist focusing on Social Ads at 401auto, you will play a crucial role in enhancing our online presence and driving customer engagement through targeted social media campaigns. This position offers the opportunity to work in a dynamic environment where creativity meets data-driven strategies. You will collaborate with cross-functional teams to develop and implement innovative marketing solutions that resonate with our audience and contribute to our growth objectives.
Key facts
Location: Cambridge, Ontario
Engagement: Full-time
Salary: Competitive, commensurate with experience
Visa: Open to candidates with valid work authorization in Canada
What you'll do
Develop and execute comprehensive social media advertising strategies across platforms such as Facebook, Instagram, and LinkedIn to drive brand awareness and lead generation.
Analyze campaign performance metrics and generate reports to assess the effectiveness of social media initiatives, making data-driven recommendations for optimization.
Collaborate with the content team to create engaging ad copy and visuals that align with our brand voice and resonate with target audiences.
Conduct market research to identify trends, competitor strategies, and customer preferences, using insights to inform campaign development.
Manage social media budgets effectively, ensuring maximum ROI on advertising spend while adhering to financial guidelines.
Work closely with the SEO team to integrate social media efforts with overall digital marketing strategies, enhancing organic reach and engagement.
Monitor social media channels for customer feedback and inquiries, responding promptly to foster positive customer relationships.
Stay updated on the latest social media trends, tools, and best practices to ensure that 401auto remains at the forefront of digital marketing innovation.
Assist in the development of social media calendars, ensuring timely execution of campaigns and promotions.




Collaborate with the analytics team to track KPIs and derive actionable insights that inform future marketing strategies.
Participate in brainstorming sessions to generate new ideas for campaigns and promotions that align with company goals.
Provide training and support to junior marketing team members on social media best practices and campaign execution.
Requirements
Bachelor's degree in Marketing, Communications, or a related field.
A minimum of 3 years of experience in digital marketing, with a strong focus on social media advertising.
Proven track record of managing successful social media campaigns that drive engagement and conversions.
Proficiency in social media advertising platforms, including Facebook Ads Manager and LinkedIn Campaign Manager.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent written and verbal communication skills, with a keen eye for detail.
Familiarity with graphic design tools such as Canva or Adobe Creative Suite is a plus.
Ability to work independently and collaboratively in a fast-paced workplace.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Nice to have
Experience in the automotive industry or a related field.
Knowledge of SEO best practices and their integration with social media strategies.
Familiarity with email marketing platforms and CRM systems.
Certification in Google Ads or Facebook Blueprint is advantageous.
Skills & tools
Social Media Advertising: Facebook, Instagram, LinkedIn
Analytics: Google Analytics, social media insights
Design Tools: Canva, Adobe Creative Suite
Project Management: Trello, Asana, or similar tools
CRM Systems: HubSpot, Salesforce, or equivalent
Practical notes
This position is based in Cambridge, Ontario, and offers a full time engagement. Candidates must have valid work authorization in Canada. The salary is competitive and will be determined based on the applicant's experience and qualifications.
META Company: 401auto Title: Digital Marketing Specialist | Social Ads Listed location: Cambridge, Ontario Job type: Full-time
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📌 Digital Marketing Specialist | Social Ads (Hobart)
🏢 401auto
📍 Hobart