Gumbuya World is Victoria's only destination where families can experience thrilling rides, a world-class water park and incredible wildlife-all in one place.Located in Tynong, approximately 50 minutes from Melbourne's CBD, Gumbuya World is one of Victoria's most unique tourism and entertainment destinations.We are entering an exciting stage of growth and are looking for an energetic, organised and hands-on Marketing Manager to help drive attendance, grow revenue and bring our campaigns to life.About the roleReporting to the Head of Marketing, you will play a key role in executing Gumbuya World's annual marketing calendar and managing activity across our owned, earned and paid channels.This is not a desk-bound marketing role.One day you could be launching a major school holiday campaign.
The next, you might be directing a photoshoot, briefing an agency, working with influencers, building an EDM, updating the website or helping deliver an event inside the park.You will manage a small marketing team, coordinate external digital and creative agencies and work closely with teams across the entire business.What you'll be doingManaging and executing integrated campaigns across the annual marketing calendarSupporting attendance, revenue, annual pass acquisition and member retentionManaging Gumbuya World's website, app, email marketing, social media channels and customer databasesDeveloping digital activity that increases traffic, engagement and conversionWorking with external agencies across SEO, SEM, AEO, paid media, creative and digital performanceCreating and proofreading content for owned and paid marketing channelsCoordinating campaign collateral, content creation, photography and video shootsSupporting PR activity, influencer partnerships, events and media visitsMaintaining a fresh and effective image and content libraryManaging tourism listings, education and events directories and promotional partnershipsReporting on campaign results,



performance and key learningsSupervising the Marketing Coordinator and casual social media teamCollaborating with teams across operations, wildlife, attractions, food and beverage, events and educationAbout youYou are an experienced marketer who loves turning strategy into action.You are highly organised, confident managing multiple campaigns and comfortable working in a fast-moving environment where priorities can change quickly.You will bring:At least five years' experience in marketing, tourism, hospitality, entertainment, FMCG or another rapid-paced consumer industryTertiary qualifications in marketing, communications, business or a related disciplineStrong campaign management and execution skillsHands-on experience managing digital marketing channels and platformsExperience working with websites, email marketing systems, social media and customer databasesA strong understanding of SEO, SEM, digital media and conversion optimisationExcellent written communication, content creation and proofreading skillsConfidence managing agencies, suppliers and internal stakeholdersStrong reporting, problem-solving and time-management capabilitiesCreativity, initiative and the ability to make decisionsA collaborative leadership style and experience supporting or supervising a small teamA genuine interest in emerging media, technology and changing consumer behaviourExperience creating social media, photography or video content will be highly regarded.Why join Gumbuya World?
Work for one of Victoria's most unique family destinationsBuild campaigns that reach hundreds of thousands of Victorian familiesWork across rides, wildlife, water park, events, education and tourismJoin a passionate, ambitious and collaborative teamSee the direct impact of your work on visitation and business growthEnjoy a role where no two days are the sameAccess staff benefits and experience everything the park has to offerLocationThis is a predominantly onsite position based at Gumbuya World in Tynong, Victoria, approximately 50 minutes from Melbourne's CBD.Being onsite is an important part of the role, allowing you to capture content, understand the guest experience and work closely with teams across the park.
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📌 Marketing Manager- Theme Park & Tourism (Melbourne)
🏢 Gumbuya World
📍 Melbourne