Chotto Matte is a globally recognised Japanese-Peruvian fusion restaurant group with locations in London, Manchester, San Francisco, Toronto, Riyadh and coming this Summer – Sydney, Australia. Our venues are immersive spaces where vibrant cuisine meets energetic beats, offering guests a unique and engaging dining experience.

Role overview:

As Marketing Manager you will be lead all local marketing initiatives while working closely with our global marketing team to ensure a cohesive and elevated brand presence.

You will develop and execute pre-opening strategies, collaborate with local brand partners, and work alongside the Sales team to drive revenue and engagement at our Sydney location.

Main Responsibilities:

Strategy, Leadership & Planning

- Developing a comprehensive marketing strategy for the newest opening for Chotto Matte Sydney
- Executing the wider Australian strategies, including press, digital media, sales and events
- Creating and delivering a clear critical path for new openings tailored to the new region
- Leading all pre-opening marketing initiatives, including go-to-market strategy, launch planning, and brand positioning within the local market
- Supporting all international businesses, tailoring campaigns based on local needs
- Engaging key internal stakeholders on new campaigns
- Working closely and taking guidance from the Global Marketing Director to ensure that tone of voice, campaign activity and messaging is on brand

Brand, Content & Social Media

- Leading and overseeing all social media strategy, including content planning, publishing, and performance optimisation across platforms
- Developing content calendars aligned with key campaigns, seasonal moments, and business priorities
- Overseeing the creation of high-performing content, including reels, influencer content, and brand storytelling




- Ensuring consistency of brand voice and visual identity across all digital channels

PR, Partnerships & Influencer Marketing

- Working closely with appointed PR agencies to develop and execute press strategies, ensuring solid brand positioning and consistent media presence
- Overseeing PR activity, including media outreach, press previews, and key moment amplification, holding agencies accountable against clear KPIs
- Leading the development of strategic brand partnerships and collaborations that align with Chotto Matte’s identity and drive awareness
- Identifying and executing high-impact collaborations across media, influencers, and premium lifestyle brands
- Building and managing influencer relationships and campaigns to support brand growth and guest acquisition

Campaigns, Revenue & Performance

- Project management on all campaigns and initiatives
- Developing and executing campaigns that directly drive revenue, covers, and guest engagement
- Collaborating with operations and reservations teams to optimise performance across key dayparts
- Responsible for working within budget and tracking accordingly
- Overseeing digital marketing channels, including paid social, paid search, and website performance
- Analysing campaign performance and leveraging data insights to inform optimisations and future strategy

Events, Activations & Guest Experience

- Managing key events and entertainment programmes
- Conceptualising and executing brand activations, launches, and key calendar moments that generate awareness and demand
- Ensuring a seamless and elevated brand experience across all guest touchpoints, from digital to in-venue

Market Insights & Agency Management

- Conducting comprehensive and up-to-date market research on competitors in all relevant regions
- Managing briefs to external agencies, holding them accountable against clear KPIs
- Translating market insights into actionable marketing strategies

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📌 Marketing Manager (City of Sydney)
🏢 Chotto Matte
📍 City of Sydney