Add 10-20 hours/week of Salesforce.com Automation and Data Analysis to your freelancing work schedule

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We are hiring for immediate placement - on a REMOTE PART-TIME FREELANCE / CONTRACTOR BASIS so you can work from home (WFH). This role will not become a permanent full-time employee role, we need freelance contractors for the reasons stated below.

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IF YOU SUBMIT AN APPLICATION
PLEASE CHECK YOUR JUNK AND SPAM FOLDERS
FOR A RESPONSE FROM US

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As a freelance Salesforce.com Automation Consultant / Specialist you need to have at least 5 years of experience within the platform designing, creating, testing, delivering, and measuring the effectiveness of marketing campaigns.

Please do NOT apply unless you have this specific Salesforce.com technical expertise regardless of your expertise with other email automation systems, platforms or CRM systems.

We need someone with specific Salesforce.com skills for direct deployment in a highly technical environment (financial services). There is no time or budget to get someone up to speed on the product/platform.

This role is a part time freelancer role that can provide you with consistent work, based on your availability. We encourage overseas and nomad (people who like to travel while working) candidates to apply since we have people who work around the clock with a follow-the-sun model. We can accommodate as few as 10 hours per week to as many as 30 hours per week, consistently.

Please note this role will NOT become a full-time employee role. We only hire part-time freelancers. Please do not apply if you're in-between jobs trying to fit this in until you find a full-time job. This role is only for freelancers who want to continue to work independently and autonomously and who are looking for consistent, reliable income every week/month.

We promote a fun, team-oriented, health-conscious working environment. Work-life balance is central to our corporate culture. We have provided Work From Home (WFH) flexibility since before COVID-19 and have since gone 100% remote and do not have a physical office.

Obligatory Salesforce.com Technical Skills Required

- Minimum 5years of experience with Salesforce.com.

- You will not be considered for this role without this specific technical expertise.

Key Responsibilities & Skills
Marketing Strategy

- Conduct client discovery workshops to understand business objectives, customer journeys, project scope, budgets and success criteria.

- Translate business and marketing objectives into practical marketing automation strategies, technical solutions and implementation plans.

- Act as a trusted advisor, providing strategic recommendations on customer acquisition, lead nurturing, retention, lifecycle marketing and marketing technology.

- Collaborate with clients, creative teams, media specialists and developers to deliver integrated, high-performing marketing campaigns.

- Develop realistic marketing strategies that align with the capabilities and constraints of each client's technology stack.

Marketing Automation & CRM

- Design, build and optimise sophisticated marketing automation programs using platforms such as HubSpot, Salesforce Marketing Cloud, Klaviyo, Braze (or similar enterprise marketing automation platforms).

- Develop scalable, standardised frameworks for lead scoring, lifecycle stages, automation architecture and customer journeys that can be customised for each client.

- Build and optimise automated customer journeys including welcome, onboarding, nurture, abandoned cart, post-purchase, loyalty, win-back and re-engagement campaigns.

- Configure behavioural triggers, dynamic content, personalisation rules and AI-assisted customer experiences across multiple channels.

Customer Segmentation & Personalisation

- Build advanced customer segments using behavioural, demographic, transactional and engagement data.

- Activate first-party customer data from Shopify, CRM platforms and other data sources to create highly personalised marketing experiences.

- Deliver personalised communications across email, SMS, websites and paid media using dynamic content and behavioural automation.

CRM Integration & Technical Implementation

- Configure, integrate and troubleshoot marketing automation platforms with CRM,



ecommerce platforms and third-party applications.

- Manage APIs, webhooks, event tracking, field mapping and synchronisation between systems.

- Resolve complex data quality, integration and synchronisation issues while maintaining data accuracy and integrity.

- Create and maintain technical documentation, integration specifications, data schemas and automation documentation.

Data Management & Governance

- Maintain high standards of data integrity, governance and quality across marketing automation and CRM systems.

- Develop and enforce data management processes, naming conventions and governance procedures.

- Monitor database health and ensure customer data remains accurate, compliant and commercially valuable.

Email Marketing

- Develop responsive HTML email templates that render consistently across major email clients and devices.

- Optimise email deliverability through best-practice management of SPF, DKIM, DMARC, sender reputation and list hygiene.

- Advise clients on email marketing legislation, privacy requirements and industry best practices.

Campaign Optimisation

- Continuously improve campaign performance through structured A/B and multivariate testing.

- Monitor customer journeys and automation workflows, identifying opportunities to increase engagement, conversions, retention and customer lifetime value.

- Confidently use AI tools to improve campaign development, content creation, testing, reporting and optimisation.

Analytics & Reporting

- Define measurable success criteria before campaign implementation.

- Measure and report campaign performance against client objectives using meaningful commercial metrics including revenue, conversion, MQLs, ROI, retention and customer lifetime value.

- Build and maintain live dashboards using Looker Studio (or similar business intelligence platforms) to provide clients with transparent, real-time performance reporting.

- Present complex technical and performance data in a clear, commercially meaningful way for non-technical stakeholders.

Cross-Channel Marketing

- Coordinate integrated customer journeys across email, SMS, CRM, ecommerce, websites and paid media.

- Ensure consistent customer experiences across all marketing channels and touchpoints.

Leadership & Collaboration

- Work closely with internal creative, media, development and client service teams to ensure projects are delivered on time and to a high standard.

- Gather business requirements from technical and non-technical stakeholders and convert them into practical implementation plans.

- Communicate complex technical concepts in clear, simple language suitable for clients and internal teams.

- Work independently while managing multiple projects, priorities and stakeholder expectations in a fast-paced environment.

Commercial & Professional Skills

- Minimum 5+ years' experience in marketing automation, CRM, lifecycle marketing or marketing technology.

- Strong commercial awareness with the ability to balance customer experience, operational efficiency and measurable business outcomes.

- Excellent analytical, problem-solving and data interpretation skills.

- Strong project management, budgeting, planning and organisational skills.

- Excellent written and verbal communication skills.

- High attention to detail with a commitment to quality and continuous improvement.

- Self-motivated, proactive and comfortable working autonomously while collaborating effectively within a team.

Compliance & Emerging Technologies

- Strong understanding of privacy legislation and compliance requirements, including GDPR, the Australian Privacy Act and email marketing regulations.

- Up-to-date knowledge of AI, customer data platforms, predictive marketing, cross-channel orchestration and emerging marketing automation technologies.

- Passion for continuous learning and keeping abreast of developments in marketing technology, automation and customer experience.





As a contractor, you need to be able to work effectively with a team that spans the globe. We have a Follow The Sun approach to getting work done 24/7/365. This is NOT new, we are just adding to the existing team and expanding our specialised skill set.

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About Ultimate Edge Communications

Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, winner of B&T;’s “Top 30 under 30” in Media award and former international figure skating champion.

Aleisha’s mindset of a champion, energy and enthusiasm are the central theme that has empowered the UEC team to over-deliver on expectations and deliver market-beatingWe results across multiple industries in both B2B and B2C sectors.

We’re different from other marketing agencies because we don’t have silos. We call ourselves a consultancy because we fully integrate across the 4 dimensions of communications: Media, creative design, marketing automation & intelligence. That is how we create market-beating results.

Our Unique Selling Proposition is:

We’re relentless trailblazers on the leading edge, delivering fully integrated data-driven media, creative design and marketing automation & intelligence by intimately collaborating with high growth brands seeking long-lasting market-beating results from an infectiously passionate team.

UEC’s client value proposition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.

The second step is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.

The third element builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide clients the much-needed capacity to grow quickly without substantial additional and costly human resources.

The last piece of the puzzle is embracing leading-edge technologies including: Artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to produce market-beating ROI results. This process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.

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IF YOU SUBMIT AN APPLICATION
PLEASE CHECK YOUR JUNK AND SPAM FOLDERS
FOR A RESPONSE FROM US

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No recruiters, please.

Please note that Australian-based applicants must have working rights in Australia with an ABN or TFN. The hourly rate is inclusive of superannuation which is the contractor's responsibility.

Overseas applicants are encouraged to apply. Proficiency in verbal and written English is mandatory and will be tested at the beginning of the selection process. Please do not apply unless you are conversationally fluent in English.

All overseas payments are made via PayPal or WISE, every month, in Australian Dollars. Please note that all transaction and foreign exchange fees are the responsibility of the applicant.

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📌 Freelance Salesforce.com Technical Specialist & Data Analyst - Media Agency (Sydney)
🏢 Ultimate Edge Communications
📍 Sydney