- **Why you will love this opportunity as a Senior Product Marketing Manager at Civica**
- As Senior Product Marketing Manager, APAC, you will play a pivotal role in translating Civica’s global product marketing strategy into meaningful regional impact. Sitting at the intersection of Product, Sales, Customer Success and Marketing, you will shape how Civica’s value is communicated, understood and realised across APAC markets. This is a highly visible role that combines strategic influence with hands‑on execution, providing the opportunity to drive commercial outcomes across a diverse portfolio of software solutions serving critical public services.
- You will lead the activation of compelling value propositions, regionalise messaging and go‑to‑market plans, and ensure customer‑facing teams are equipped with the tools, insights and narratives needed to succeed. Working closely with senior stakeholders across APAC and global teams, you will help create stronger market positioning, improve commercial performance, and amplify the voice of customers throughout the product lifecycle.
- This chance offers the chance to influence regional growth initiatives, launch market‑leading solutions, develop customer advocacy programmes and contribute directly to Civica’s focus on improving Conversion, Velocity and Value. You will join a collaborative and high‑performing environment where your expertise, ideas and leadership will have a direct impact on business success and the communities we serve.

Requirements

- **What you will need to be successful in this role**
- - Robust product marketing, proposition marketing or go-to-market experience within B2B software, SaaS,



technology or public sector environments.
- - Demonstrated experience translating global product or proposition strategies into successful regional market execution.
- - Proven ability to develop and activate compelling customer value propositions, messaging frameworks and sales narratives.
- - Experience leading product launches, go‑to‑market programmes and proposition activation initiatives across multiple stakeholders.
- - Strong understanding of how product marketing contributes to pipeline growth, conversion, sales velocity and commercial performance.
- - Experience partnering closely with Sales, Customer Success, Product Management, Marketing and Enablement teams.
- - Exceptional communication, storytelling and presentation skills with the ability to simplify complex concepts into clear customer value.
- - Experience creating sales enablement content, playbooks, messaging guides and proposition‑focused assets.
- - Ability to gather and leverage customer, market and competitor insights to inform go‑to‑market strategy and execution.
- - Proven capability to influence and build credibility with senior stakeholders across diverse functions and regions.
- - Strong analytical and commercial mindset, using performance metrics and feedback to drive continuous improvement.




- - Experience developing customer advocacy, customer evidence and proof‑point programmes that support growth and retention.
- - Highly organised with the ability to manage multiple priorities while maintaining a strong focus on delivery and outcomes.
- - Experience operating in regional or multi‑market environments, with APAC experience highly regarded.

Core Competencies

Demonstrates expertise in product marketing and go‑to‑market strategies within B2B software and SaaS environments, with a strong focus on regional execution and customer advocacy. Capable of influencing senior stakeholders and driving commercial performance through compelling value propositions and effective sales enablement.

Highest-signal resume keywords

- Product Marketing Experience
- Go-To-Market Strategy
- Sales Enablement Content Creation
- Customer Advocacy Development
- Analytical Mindset

ATS Optimization Keywords

Hard Skills

- Proposition Marketing
- Market Execution
- Value Proposition Development
- Messaging Frameworks
- Product Launch Management
- Performance Metrics Analysis
- Customer Insights Gathering
- Sales Narratives Creation
- Commercial Performance Improvement
- Multi-Market Environment Experience

Soft Skills

- Exceptional Communication
- Storytelling Skills
- Presentation Skills
- Organizational Skills
- Influencing Skills

Industry Keywords

- B2B Software
- SaaS
- Public Sector
- APAC Markets
- Customer Success
- Sales
- Product Management
- Marketing
- Commercial Outcomes
- Pipeline Growth

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📌 Senior Product Marketing Manager – APAC (Melbourne)
🏢 Jobtailor
📍 Melbourne