Help shape the future of some of YouTube's fastest-growing entertainment channels.

We're looking for a Senior YouTube Channel Manager to lead the strategy and performance of our unscripted YouTube portfolio. This is a role for someone who loves using data to make smarter content decisions, understands what drives audience growth, and enjoys turning insights into action.

At VA Media, you'll work with premium film and TV content from global studios and independent filmmakers, helping reach millions of viewers across our YouTube network. You'll have the opportunity to influence content strategy, mentor a talented team, and play a key role in growing some of the world's most engaged entertainment communities.

You'll be joining a collaborative team that's passionate about YouTube, values curiosity and experimentation, and gives people the autonomy to test new ideas, make an impact, and continue growing their careers. If you're looking for a role where your ideas genuinely shape the direction of our channels, we'd love to hear from you.

Employment Type: Full Time

Reporting To: Network Director

Location: Sydney | Hybrid (3 days in office, 2 from home)

About VA Media

VA Media is a global leader in YouTube and social video distribution, helping studios, distributors and filmmakers grow audiences and monetise premium film and TV content.

Our network reaches millions of viewers every day across movies, documentaries, true crime, horror, wildlife and more. We combine creativity, audience insights and platform expertise to build channels people genuinely love watching.

As a YouTube Enterprise Partner, we're constantly testing, learning and evolving with the platform and our team is at the heart of making that happen.

Role Summary





We're looking for a high-impact Senior YouTube Channel Manager who sits at the intersection of content, data and platform strategy.

This is a player-coach role for someone who can zoom out to define long-term channel strategy, then zoom in to optimise thumbnails, titles and publishing decisions that materially improve performance.

You’ll own channel performance, mentor Channel Managers, and play a key role in shaping how our content performs across YouTube and beyond.

Core Mandate

- Improve the performance of every upload through data-informed content and packaging decisions
- Drive channel growth, audience retention and long-term brand value across the portfolio
- Build frameworks that connect performance data to creative and programming strategy
- Create strong feedback loops between insights, content planning and execution
- Influence content, scheduling and distribution decisions
- Identify growth opportunities, platform changes and emerging audience trends before they become mainstream

Key Responsibilities

Channel Performance & Strategy

- Own performance across multiple YouTube channels, including views, watch time, CTR and audience retention
- Analyse high-performing and underperforming content, translating insights into action
- Optimise titles, thumbnails, metadata and publishing strategies
- Partner with content teams to shape programming, content mix and release cadence

Analytics & Reporting





- Develop reporting frameworks that provide meaningful performance insights
- Turn data into recommendations that influence business decisions
- Identify audience behaviours, content trends and growth opportunities
- Stay ahead of YouTube trends, algorithm changes and emerging formats
- Test new opportunities across long-form, Shorts and social platforms
- Monitor competitors and industry benchmarks to continually improve performance
- Mentor and support Channel Managers to elevate strategic thinking and execution
- Collaborate with content, marketing and distribution teams
- Align creative ideas with measurable performance outcomes

What We're Looking For

- 3+ years managing YouTube channels in a senior capacity
- Deep understanding of YouTube's algorithm, audience behaviour and best practices
- Strong analytical skills with the ability to turn insights into action
- Excellent communication, collaboration and project management skills
- A passion for digital content and an endless curiosity about what makes audiences click, watch and come back for more

Why You'll Love Working Here

- Work with iconic films, documentaries and TV content seen by millions around the world
- Own strategy and have genuine influence over channel growth
- Experiment, innovate and test current ideas. We love people who challenge the status quo
- Work with a collaborative team that's passionate about YouTube and celebrates success together
- Learn from some of the industry's leading YouTube specialists and continue growing your career
- Team events, conferences, celebrations and plenty of opportunities to connect beyond your day-to-day work

Ready to Apply?

This role is open now, and we’d love to hear from you! Apply now by emailing .

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📌 Senior YouTube Channel Manager (Unscripted) (City of Sydney)
🏢 VA Media
📍 City of Sydney