Company Description

LUMIQ Australia is a full-service digital solutions partner that supports businesses to grow smarter through technology, strategy, and innovation. The company delivers integrated digital services that connect systems and marketing, reducing complexity and improving efficiency. LUMIQ focuses on creating synergy across platforms to deliver seamless operations and measurable performance outcomes. With an emphasis on professionalism, reliability, and results, the team empowers Australian businesses to scale confidently. LUMIQ operates in a rapid-changing digital landscape, offering clients strategic guidance and practical solutions that drive sustainable growth.

Role Description

The Search Engine Optimisation and Paid Specialist is a full-time role based in Melbourne, VIC, in a hybrid work arrangement that combines in-office collaboration with some work-from-home flexibility. In this role, you will plan, execute, and optimize SEO and paid media campaigns across search and digital channels to drive high-quality traffic, conversions, and revenue for clients. Day-to-day responsibilities include conducting keyword research, building and refining site architecture recommendations, optimizing on-page and off-page elements, and managing paid search campaigns (such as Google Ads and other platforms). You will track and analyze performance using web analytics and reporting tools, provide clear insights and recommendations, and test new approaches to improve return on ad spend and organic visibility.



You will work closely with account managers, developers, content specialists, and clients to align campaign strategies with business objectives and ensure timely, data-driven delivery of results.

Qualifications

- Strong analytical skills and experience interpreting data to inform SEO and paid media decisions.
- Proficiency in keyword research and research methods to identify opportunities and optimize campaigns.
- Hands-on experience with web analytics tools (such as Google Analytics, Google Tag Manager, or similar) to monitor performance and create reports.
- Effective communication skills, including the ability to explain complex concepts to non-technical stakeholders.
- Demonstrated experience managing SEO initiatives (on-page, off-page, and technical) and paid search campaigns.
- Familiarity with advertising platforms (e.g., Google Ads, Microsoft Advertising) and SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, or similar).
- Strong attention to detail, organizational skills, and the ability to manage multiple projects and deadlines in a hybrid work environment.
- Relevant experience in digital marketing, performance marketing, or a similar role; a degree or certification in marketing, business, analytics, or a related field is advantageous.
- Commitment to continuous learning and staying current with search engine algorithm updates, platform changes, and industry best practices.

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📌 Search Engine Optimsation and Paid Specialist (Melbourne)
🏢 LUMIQ Australia
📍 Melbourne