Job Description

The Program Leader - Property Commercial Activation & Strategy provides strategic

leadership and governance across Council's commercial activation, visitor experience,

commercial marketing and precinct programming initiatives.

The role is responsible for driving commercially sustainable activation outcomes across

Council-owned precincts and assets through integrated events, partnerships, branding,

promotional campaigns, marketing initiatives and place-based activation strategies that

increase visitation, community engagement and commercial performance.

The position provides high-level strategic advice relating to tourism trends, commercial

opportunities, destination marketing, visitor engagement, precinct development and

stakeholder partnerships while ensuring governance, cultural integrity and operational

oversight are maintained across all initiatives.

The role supports the delivery of broader organisational priorities relating to destination

management, commercial activation, visitor experience, strategic marketing and place-

based economic development outcomes.

RELATIONSHIPS

Reports to Title: Manager - Strategic Property & Commercial

Activities

Staff Responsibility: 3-5

Key Internal Relationships: All Services, Councillors and Executive Leadership Team.

Key External Relationships: Visitors, Traditional Owner groups, community stakeholders, local businesses, contractors, event providers, tourism organisations and others., Strategic Activation & Precinct Leadership

- Provide strategic leadership across Council's commercial activation and visitor experience initiatives to support increased visitation, revenue generation and precinct activation outcomes.
- Lead the development and implementation of activation strategies, annual work programs and commercially sustainable initiatives aligned with Council priorities and destination outcomes.
- Provide strategic advice relating to tourism trends, visitor behaviour, precinct opportunities and commercial activation priorities.
- Support place-based activation and investment initiatives that strengthen visitor experience, economic activity and long‑term precinct performance.

Commercial & Financial Performance

- Oversee commercial activation programs, sponsorships, partnerships and visitor initiatives to support revenue growth and commercially sustainable outcomes.
- Monitor financial performance, revenue targets and operational outcomes across activation initiatives and associated precinct operations.
- Develop business cases, funding proposals and strategic investment recommendations relating to activation and visitor economy initiatives.
- Ensure all commercial activities are delivered in accordance with Council delegations, governance requirements and financial procedures.

Governance & Operational Oversight

- Provide governance oversight across activation programs, events and precinct operations to ensure compliance with WHS, risk, procurement and operational requirements.
- Oversee operational delivery frameworks, contractor coordination and service standards associated with precinct activation activities.
- Ensure activation initiatives are delivered in accordance with Council policies, accessibility principles and cultural integrity expectations.




- Provide strategic oversight of Council's commercial activation precinct operations, including the Katoomba Falls Kiosk and associated visitor experiences.

Marketing & Visitor Experience

- Oversee strategic marketing, branding and visitor engagement initiatives that support activation outcomes and precinct identity.
- Support integrated marketing campaigns, partnerships and promotional activities aligned with Council's corporate branding and communications frameworks.
- Monitor visitor experience outcomes, activation performance and community engagement to inform continuous improvement initiatives.
- Oversee Council's activation-related digital presence, including campaign delivery, website content, promotional platforms, branding and visitor communications to support engagement and commercial activation outcomes.

Stakeholder & Partnership Management

- Develop and maintain strong partnerships with tourism operators, businesses, community organisations, cultural groups and external stakeholders.
- Represent Council in industry forums, activation initiatives and partnership opportunities that support strategic precinct outcomes.
- Support collaborative approaches to activation programming, sponsorship opportunities and visitor economy initiatives.

Team Leadership & Organisational Contribution

- Provide leadership, mentoring and direction to the activation and visitor experience team.
- Set priorities, establish performance expectations and foster a collaborative, commercially focused and customer-oriented team culture.
- Contribute to broader organisational initiatives, service transformation priorities and cross-functional strategic projects.

GUIDING PRINCIPLES

- We act as one organisation responding to the changing needs of our LGA and community
- We are strategy led, driven by our Community Strategic Plan with clear priorities and focus
- We are service focused, we continuously improve service provision and provide excellent customer service
- We collaborate and work together to achieve our outcomes
- We ensure safety and well-being is at the centre of our organisation, operations and culture
- We are a financially sustainable organisation, living within our means, ensuring best value resource allocation

WORKPLACE HEALTH & SAFETY

Ensure compliance with WHS obligations and responsibilities as outlined in Councils policies and procedures and under the relevant WHS legislation. These include but are not limited to: identifying potentially unsafe situations or work practices and notifying your Supervisor or Manager (or the Health, Safety Manager/Area Safety Representative); never performing a task that you believe is dangerous or for which you do not have the experience,



or have not received appropriate instructions and training or where the correct equipment to carry out the task safely is not available; always work in a safe manner and in accordance with safety instructions, where applicable; use the work equipment supplied for the job, in accordance with the manufacturer's instructions), and any personal protective equipment, which the Council deems necessary and has provided; be safety aware and report any actions to your line manager which will assist the Council to meet its legal workplace health and safety obligations.

You have the right to cease or direct cessation of unsafe work. In addition you are required at all times to comply with Councils Asbestos Management Plan and Policy.

COMPLIANCE & RISK

You are responsible for ensuring that you conduct your risk management responsibilities as described in council's Enterprise Risk Management (ERM) Policy and Procedure (the ERM Framework) with the goal of ensuring that potential issues are identified and reported in a timely manner. In undertaking your work should you identify contaminated land or potentially contaminated land, including but not limited to Asbestos contamination you are required to notify your supervisor immediately., The position exercises delegated authority in relation to activation, precinct operations and commercial initiatives in accordance with Council policies, procedures and approved budgets. The role oversees activation programs, partnerships and operational delivery arrangements within approved frameworks and strategic direction. The position provides recommendations to the Manager on complex, high-risk or strategically significant activation and visitor economy matters.

About the Candidate

The individual will communicate daily with a wide range of people both internally and externally. Excellent verbal and written communication skills will be an key attribute for the position.

JUDGEMENT & PROBLEM SOLVING

The position exercises skilled judgement in managing complex activation, commercial and stakeholder matters across Council precincts and visitor economy initiatives.

- Demonstrated leadership experience in commercial activation, strategic and commercial marketing, tourism, destination management, events or related fields.
- Proven experience developing and delivering commercially focused marketing strategies, promotional campaigns and revenue-generating initiatives.
- Relevant Demonstrated experience of 5 years and over in managing digital marketing platforms, websites, social media channels, branding and promotional collateral.
- Solid commercial acumen with experience driving visitation, customer engagement and commercial growth outcomes.
- Demonstrated strategic planning, project management and governance capability.
- Strong stakeholder engagement, negotiation and partnership management skills.
- Experience managing budgets, business cases and commercial performance reporting.
- High-level written and verbal communication skills.
- Current NSW Class C Driver Licence.

DESIRABLE

- Qualifications in marketing, communications, tourism, business, events or a related discipline.
- Experience in local government, tourism, precinct activation or destination management environments.
- Experience working within culturally sensitive, tourism or World Heritage environments.
- Experience managing place-based marketing or visitor economy initiatives.

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📌 Program Leader - Property Commercial Activation & Strategy/10074) (Katoomba)
🏢 Tasmania
📍 Katoomba