Since 2001, Jowett Motor Group has grown into a leadingautomotive group representing BMW, MINI, Motorrad, Honda, Audi, Geely andChery. Our culture is built on family values, accountability, and continuousimprovement. We care about performance, but we care just as much about ourpeople.

We are looking for a Customer Experience – Lead Analyst totake ownership of our lead nurture process and help us deliver a faster,smarter, more engaging experience for every customer who contacts ourdealerships.

About the Role

Reporting into the Marketing Department, you will beresponsible for managing and optimising how we handle leads from first contactthrough to appointment. You’ll work closely with our dealerships, sales teamsand marketing specialists to ensure every enquiry is followed up promptly,consistently and meaningfully.

Key responsibilities include:

- LeadNurture & Conversion
- Overseethe full lead nurture journey across select dealerships.
- Reducelead drop-off by ensuring fast, relevant and proactive follow-up.
- Drivelead to appointment conversion.
- AILead Engagement & Appointment Setting
- Monitorand manage ourAI lead engagement platformsto ensure they are:
- Respondingquickly and accurately to enquiries
- Askingthe right questions
- Settingqualified appointments for the sales team
- Continuouslyrefine AI prompts, flows and logic to improve outcomes.
- SalesProcess Enablement
- Helpcreate afaster, more consistent sales processby standardisinglead handling and handover steps.
- Workwith dealership teams to ensure leads are transitioned smoothly fromAI/online engagement to in-person or phone appointments.
- CustomerExperience Improvement
- Ensureevery lead receivesprompt, professional andpersonalisedcommunication.
- Usedata and feedback to enhance the overall customer experience.
- Coaching& Enhancing AI
- “Coach”the AI so it behaves more like our best sales consultants:




- Reviewconversations and outcomes
- Adjustrules, responses and workflows
- Testand measure changes
- Educateinternal teams on how to work effectively with AI tools.

About You

We’re looking for someone who is:

- Data-drivenand analytical– comfortable interpreting lead data, conversionmetrics and customer journey reports.
- Customer-obsessed–you care about creating an excellent, consistent experience for everyenquiry.
- Tech-savvy–confident working with AI platforms, CRM systems and marketing or salestechnology.
- Process-focused–able to map, refine and standardise processes across multiple dealerships.
- Collaborativeand proactive– you enjoy working with marketing, sales andmanagement to drive change and improvement.

Experience in automotive, retail, or any environment withhigh lead volume and structured sales processes will be highly regarded, but isnot essential if you can demonstrate robust relevant skills.

What We Offer

- Afull-timeroleat a respected and growing automotive group
- Theopportunity toshape how Jowett Motor Group engages every newcustomer
- Asupportive marketing team and close collaboration with dealershipleadership
- Thechance to work with leadingAI and CRM technologies
- Competitivesalary and opportunities for development

Note: All successful candidates must complete a National Police Check prior to commencement.

Company Overview

Jowett Motor Group was born from the experience and forethought of Tony Jowett in 1995 with brands Audi, Volkswagen and Subaru,



before opening Eastern Honda Doncaster in 2000 which remains today. JMG has continued as a family-owned and operated business with its award-winning group of BMW and Honda dealerships across Victoria, South Australia and now the Australian Capital Territory. JMG is an established retail partner of Honda Australia, operating three metro Honda Centres: Eastern Honda, Northern Honda & Brighton Honda Centre. The JMG journey with Honda has been recognised by multiple National Dealer of the Year and Customer Excellence awards, to now leading national sales and service volumes. A new era was marked in 2013 for JMG with the opening of its first BMW dealership, Waverley BMW. Fast establishing itself as a key member of the BMW dealership network through a strong customer focused approach and commitment to excellence, JMG acquired South Yarra BMW in 2020. This was followed by the greenfield development of Berwick BMW opening in late 2020 and the recent introduction of Berwick MINI Garage. 2021 marked the opening of Glenelg BMW and MINI Garage in South Australia with a full redevelopment of the Glenelg site underway - due for completion in the second half of 2025. In September 2024, JMG will officially take over all existing business operations in Canberra BMW - including Canberra MINI Garage and Canberra BMW Motorrad. The growth plan for JMG continues with the opening of Chery Doncaster in July 2024 and Chery Brighton in early 2025. The JMG Executive Team is committed to fostering growth and excellence in the automotive retail operations sector. The Group aims to continue to collaborate with current and future Original Equipment Manufacturers (OEMs) to deliver award-winning retail experiences for customers while creating job opportunities for the automotive industry and current JMG employees.

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📌 Customer Experience - Lead Analyst - Jowett Motor Group (Full-Time) (City of Monash)
🏢 Rgit Australia
📍 City of Monash