Since 2001, Jowett Motor Group has grown into a leadingautomotive group representing BMW, MINI, Motorrad, Honda, Audi, Geely andChery. Our culture is built on family values, accountability, and continuousimprovement. We care about performance, but we care just as much about ourpeople.

We are looking for a Customer Experience – Lead Analyst totake ownership of ourlead nurture process and help us deliver a faster,smarter, more engaging experience for every customer who contacts ourdealerships.

About the Role

Reporting into the Marketing Department, you will beresponsible for managing and optimising how we handle leads from first contactthrough to appointment. You’ll work closely with our dealerships, sales teamsand marketing specialists to ensure every enquiry is followed up promptly,consistently and meaningfully.

Key responsibilities include:

- LeadNurture & Conversion
- Overseethe full lead nurture journey across select dealerships.
- Reducelead drop-off by ensuring fast, relevant and proactive follow-up.
- Drivelead to appointment conversion.
- AILead Engagement & Appointment Setting
- Monitorand manage ourAI lead engagement platformsto ensure they are:
- Respondingquickly and accurately to enquiries
- Askingthe right questions
- Settingqualified appointments for the sales team
- Continuouslyrefine AI prompts, flows and logic to improve outcomes.
- SalesProcess Enablement
- Helpcreate afaster, more consistent sales processby standardisinglead handling and handover steps.
- Workwith dealership teams to ensure leads are transitioned smoothly fromAI/online engagement to in-person or phone appointments.
- CustomerExperience Improvement
- Ensureevery lead receivesprompt,



professional andpersonalisedcommunication.
- Usedata and feedback to enhance the overall customer experience.
- Coaching& Enhancing AI
- “Coach”the AI so it behaves more like our best sales consultants:
- Reviewconversations and outcomes
- Adjustrules, responses and workflows
- Testand measure changes
- Educateinternal teams on how to work effectively with AI tools.

About You

We’re looking for someone who is:

- Data-drivenand analytical– comfortable interpreting lead data, conversionmetrics and customer journey reports.
- Customer-obsessed–you care about creating an excellent, consistent experience for everyenquiry.
- Tech-savvy–confident working with AI platforms, CRM systems and marketing or salestechnology.
- Process-focused–able to map, refine and standardise processes across multiple dealerships.
- Collaborativeand proactive– you enjoy working with marketing, sales andmanagement to drive change and improvement.

Experience in automotive, retail, or any workplace withhigh lead volume and structured sales processes will be highly regarded, but isnot essential if you can demonstrate strong relevant skills.

What We Offer

- Afull-timeroleat a respected and growing automotive group
- Theopportunity toshape how Jowett Motor Group engages every newcustomer
- Asupportive marketing team and close collaboration with dealershipleadership
- Thechance to work with leadingAI and CRM technologies
- Competitivesalary and opportunities for development

If you’re excited by the idea of combining data, AI andcustomer experience to drive real results, we’d love to hear from you.

Note: All successful candidates must complete a National Police Check prior to commencement.

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📌 Customer Experience - Lead Analyst - Jowett Motor Group (Full-Time) (Moe)
🏢 Jowett Motor Group
📍 Moe