At MECCA, our Brands & Buying team are at the heart of bringing the world's most loved beauty brands to life. We're looking for a commercially minded and strategic Senior Brand Manager to lead the growth of a key portfolio of brands, including our flagship fragrance partner, Diptyque. This role is instrumental in shaping brand strategy, driving commercial performance and delivering exceptional customer experiences across Australia and New Zealand. Working across every area of the business, you'll build strong global brand partnerships, lead go-to-market strategies and identify opportunities that continue to strengthen MECCA's market-leading brand portfolio.

The Role You Could Play:

- Reporting to the Head of Category - Fragrance, you will lead the commercial success of a portfolio of strategic brands by:
- Developing and delivering annual brand and category strategies that drive growth, innovation and commercial performance.
- Leading brand partnerships, product launches and cross-functional go-to-market initiatives across Marketing, Digital, Education, Retail and Planning.
- Owning brand performance through financial analysis, forecasting, P&L; management and identification of growth opportunities.
- Setting the commercial strategy for Diptyque Boutiques across ANZ, ensuring strong operational execution and alignment with broader business objectives.
- Coaching and developing team members while fostering a collaborative, high-performing culture.

What You Will Bring:

- Significant experience in brand management, category management or commercial portfolio management, ideally within beauty, retail, FMCG or luxury.
- Strong commercial acumen with experience managing budgets, forecasts, financial performance and strategic planning.
- Outstanding stakeholder management and negotiation skills, with the ability to build trusted relationships with both internal teams and international brand partners.




- Highly developed analytical and problem-solving skills, with the ability to translate insights into commercial outcomes.
- A collaborative leadership style with experience mentoring and developing high-performing teams.

Your Life At MECCA

Whilst we are focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

- Professional development programs and first-class digitised learning offering
- Health and well-being initiatives
- Reward and recognition programs
- Access to bonus and incentive programs
- Access to quarterly product allowance
- Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy
- There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

Since our very first day in 1997, our purpose has been to enable our customers to look and feel their best by offering them the world’s best line‑up of beauty and skin‑care brands, coupled with exceptional service. Fast forward to today, and we have almost 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening recent stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or one of our Distribution Centres, you will be an integral part of the MECCA family.

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📌 Senior Brand Manager - Fragrance (Melbourne)
🏢 MECCA Brands
📍 Melbourne