Are you an experienced marketing professional who thrives on delivering impactful campaigns and want to continue to build strong national brand?

Toyworld Australia is seeking an innovative and commercially minded Marketing Manager to lead our national marketing function. This is an exciting opportunity to shape the future of one of Australia's most trusted retail brands while working with an extensive network of independently run and company run Toyworld stores across the country.

About Us

Associated Retailers Limited (ARL) is one of Australia's leading retail groups, supporting hundreds of independently owned stores across Australia and New Zealand. Toyworld has been bringing joy to Australian families for generations and continues to evolve through innovative marketing, digital engagement and exceptional customer experiences.

About the Role

Reporting to the Head of Product & Brand, you will be responsible for developing and executing Toyworld's national marketing strategy across print, digital and in-store channels. You will lead integrated campaigns that strengthen our brand, drive customer engagement and support commercial growth.

Working closely with internal stakeholders, agencies, suppliers, licensors and Toyworld members, you'll ensure campaigns are delivered on time, on budget and to the highest standard.

Key Responsibilities

- Develop and implement Toyworld's national and company store marketing strategy and annual marketing calendar
- Lead integrated marketing campaigns across catalogue, print, digital, EDM and social media
- Manage creative agencies, production partners and external suppliers
- Oversee catalogue production, promotional campaigns and point-of-sale material
- Drive digital marketing direction and collaborate closely with the eCommerce team




- Champion Toyworld's brand standards and ensure consistency across all customer touchpoints
- Build solid relationships with Toyworld members, supporting local marketing initiatives and increasing campaign participation
- Monitor campaign performance, analyse results and optimise future marketing investment
- Manage the marketing budget and deliver measurable commercial outcomes
- Lead and develop the Assistant Marketing Manager while fostering a culture of collaboration and continuous improvement.

About You

You are an emerging marketing leader who combines creativity with commercial thinking. You enjoy working in a fast-paced retail environment where every campaign makes an impact.

You will ideally have:

- Proven experience in a marketing management role
- Experience developing and delivering integrated marketing campaigns across print and digital channels
- Strong retail, consumer or franchise marketing experience
- Excellent project management and organisational skills
- Outstanding stakeholder management and communication abilities
- Experience managing agencies, budgets and marketing performance
- Strong leadership skills with the ability to coach and develop others
- A tertiary qualification in Marketing, Communications, Business or a related discipline will be highly regarded.

Why Join Us?

- Opportunity to influence the future direction of an iconic Australian retail brand
- Work with a passionate and collaborative team
- Variety, autonomy and ownership of national marketing campaigns
- Support Office based in Oakleigh with free car parking
- Competitive salary package
- Ongoing professional development and career growth opportunities

If you're a strategic marketer who enjoys turning ideas into successful campaigns and wants to make a genuine impact within a respected national retail organisation, we'd love to hear from you.

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📌 Marketing Manager - Toyworld Australia (Monash)
🏢 Associated Retailers
📍 Monash