Are you a high-output content creator who lives and breathes social trends? The Good Friday Appeal is looking for a Social Media & Content Specialist to completely own the creative execution, scheduling, and strategic growth of our organic digital channels across both the Good Friday Appeal and Run for the Kids.

If you know how to turn platform analytics into viral short-form video moments, thrive in a fast-paced environment, and want your work to directly support The Royal Children's Hospital, this is the role for you!

Key Responsibilities

Rapidly concept, film, and edit engaging short-form video content (TikTok & Instagram Reels) at pace while maintaining brand aesthetics.

Build, schedule, and maintain a high-volume organic multi-platform content calendar for consistent community engagement.

Act as the main digital contact for our network of influencers, delivering clear briefs and campaign assets.

Analyse platform metrics to proactively optimise content performance, reach, and audience growth.

Develop scalable video templates, manage commercial content schedules, and deliver post-campaign reports for sponsors.

Design eye-catching digital assets in Canva at speed and manage website content updates focused on user conversion.

Support the Digital Marketing Manager with operational backup for Meta/Google Ads and oversee the secure, compliant management of the patient stories database.

What We’re Looking For

5+ years of digital marketing or content strategy experience, with a track record of managing complex projects or people.

Tertiary qualification in Communications, Marketing, or a related creative field.

High level video editing and design expertise using Adobe Creative Suite (Premiere Pro, Photoshop, InDesign) and Canva.

Proficient with CMS platforms (WordPress), CRM systems (HubSpot), SEO best practices, and GA4 analytics.

Practical experience managing and troubleshooting Meta Ads Manager, TikTok ads, and Google Ads campaigns.





Strong eye for visual design combined with a proactive, forward thinking approach to continuous account growth.

Calm, fast moving, and highly organised, with the ability to manage competing deadlines during peak campaign lead ups.

Please note: This role requires full operational availability on Valuable Friday, across the 14 week GFA campaign lead-up window (February to April), and occasional weekend coverage for live community events.

Who are we?

The Good Friday Appeal is an iconic not-for-profit charity established to raise funds for The Royal Children’s Hospital. Since 1931, the Appeal has raised $492 million to fund research, equipment, education, training and patient centred care programs at the hospital.

The Good Friday Appeal is supported by a small team who works closely with our generous partners, supporters, collection groups and volunteers who come together in the spirit of raising funds for the hospital.

News Benefits is our way of saying thank you to our people for their valued contribution to the Good Friday Appeal as being part of News corp. Our benefits include:

Exclusively ours - Access to publications and products from across the News Corp family

Health & wellbeing - Advice, support and facilities for healthy minds and bodies

Time off - we offer a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition

Financial wellbeing - Support on making the most of your money

Perks & discounts - Exclusive offers across a range of products and services

Giving back - Make a difference to our communities.

Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

What’s next?

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📌 Social Media and Content Specialist (Melbourne)
🏢 News
📍 Melbourne