ABOUT US

FRANKIE4 is one of Australia's fastest-growing footwear brands, built on a simple idea: women shouldn't have to move through life in uncomfortable shoes because they want to look valuable - these things can co-exist.

Founded by podiatrists and backed by science-led design, we've spent the last 15 years redefining what great footwear can be. Today, we have more than 150,000 five-star reviews, 10 concept stores across the globe, and teams based in Brisbane and Seattle supporting customers around the world.

Our customers are at the heart of everything we do. Every conversation, recommendation, and problem solved helps women move through life with confidence and comfort. That's why we're looking for people who genuinely care about delivering exceptional experiences and building meaningful connections with our community.

If you're customer-focused, proactive, and love being part of a fast-moving team that makes a real difference, we'd love to hear from you.

THE ROLE

Lead the growth and performance of FRANKIE4’s wholesale business across Australia.

FRANKIE4 is looking for an experienced and commercially driven National Wholesale Manager to lead our Australian wholesale channel, strengthen our partner network and identify opportunities to grow sales, distribution and brand presence nationally.

Reporting directly to the CEO, this is a hands on role with ownership of wholesale sales performance, key account relationships, budgeting and forecasting, seasonal sell ins and the continued development of our wholesale channel.

You’ll combine strong commercial judgement with exceptional relationship management, using sales data, customer insights and market knowledge to identify opportunities and turn them into results.

This is an opportunity to take genuine ownership of an important national sales channel and play a significant role in its future growth. You’ll work directly with our CEO and collaborate closely with teams across Product, Marketing, Planning, Retail, Finance and Supply Chain, giving you visibility and influence across the broader business.

We’re looking for someone who doesn’t just manage accounts. You’ll understand what drives them, spot opportunities others might miss and build partnerships that create long term value for both our wholesale partners and FRANKIE4.

RESPONSIBILITIES





Drive wholesale sales and account performance

You’ll take ownership of the performance and growth of our wholesale accounts across Australia. You’ll develop a deep understanding of each partner’s business, customer base, sales history and growth potential, using this knowledge to drive stronger commercial outcomes.

You’ll analyse sales performance, order volumes, sell through, refill opportunities and seasonal forecasts, proactively working with partners to maximise performance and achieve wholesale sales targets.

Build exceptional wholesale partnerships

Strong relationships will be at the heart of this role. You’ll develop trusted, long term partnerships through regular communication, face to face engagement and commercially focused business reviews.

You’ll provide partners with product education, training and brand assets, ensuring they have the knowledge and tools to confidently represent FRANKIE4 and drive strong sell through.

Lead seasonal sell ins and roadshows

You’ll plan and deliver our bi-seasonal wholesale roadshows and seasonal sell ins across Australia, coordinating appointments, travel, partner preparation and professional range presentations.

With exceptional knowledge of FRANKIE4’s product range, technical features and seasonal collections, you’ll bring our product and brand story to life while identifying the right opportunities for each account.

Own wholesale budgeting and forecasting

You’ll own the wholesale sales budget and maintain seasonal, monthly and account level forecasts, tracking performance against targets and taking action when opportunities or risks emerge.

Working closely with our Planning, Finance, Product and Supply Chain teams, you’ll contribute valuable commercial insights to demand planning, stock availability, seasonal buying decisions and forward planning.

Bring market insights into the business





You’ll keep a close eye on competitor activity, pricing, product launches, merchandising and broader market trends, translating what you see into meaningful commercial recommendations.

You’ll report directly to the CEO on sales performance, pipeline, territory performance, roadshow outcomes and key account opportunities and risks, contributing to strategic discussions about the future of our wholesale channel.

ABOUT YOU

We’re looking for someone who is commercially sharp, proactive and genuinely passionate about building successful business partnerships.

You’ll bring:

• 5+ years’ experience in wholesale sales, account management or business development
• Strong commercial acumen and analytical capability
• A proven ability to grow accounts and build long term business partnerships
• Exceptional interpersonal, communication and stakeholder management skills
• Confidence presenting and influencing in both face to face and virtual environments
• The ability to interpret sales performance and turn insights into commercial action
• A proactive approach with the ability to take ownership and follow opportunities through
• Strong organisation and attention to detail
• Confidence using technology and a willingness to embrace AI and more efficient ways of working
• Experience within retail, fashion, footwear or consumer goods will be highly regarded

This role is based at FRANKIE4 HQ in Taringa, Brisbane, with four days per week in the office.

As our wholesale partners are located across Australia, occasional interstate travel will be required, along with attendance at relevant trade shows and partner events.

BENEFITS

- Generous employee discount on our incredible range of shoes.

- A continuously growing range of employee advantages designed to support your personal and professional life.

- Access to a growing list of exclusive discounts from our external brand partners.

- Collaborative and supportive work environment, with clear opportunities for internal growth and development.

- A values-driven culture that puts our people and customers first.

If you’re ready to take ownership of a national wholesale channel and turn strong partnerships into commercial growth, we’d love to hear from you.

📌 National Wholesale Manager (Brisbane)
🏢 FRANKiE4 Footwear
📍 Brisbane