The Opportunity

We are launching a new premium automotive brand in Australia and are looking for an experienced Senior Marketing Manager to help establish its presence, reputation and commercial momentum.

Working closely with the Head of Brand and Marketing, you will translate our global brand vision into compelling, locally relevant marketing programs. You will lead integrated campaigns across brand, product, digital, customer and retail channels – building awareness, generating demand and delivering a distinctive premium customer experience.

This is a hands-on leadership role for someone who combines strategic thinking with strong execution. You will be joining at an early and influential stage, with the opportunity to shape how an ambitious new automotive brand enters and grows in the Australian market.

Key Responsibilities

-Partner with the Head of Brand and Marketing to develop and execute the Australian marketing strategy, annual plan and launch roadmap.

-Lead integrated brand and product campaigns across paid, owned, earned, social, digital, experiential, CRM and retail channels.

-Localize global brand strategy, creative platforms and campaign assets while protecting brand consistency and premium positioning.

-Develop go-to-market plans for new vehicles, model variants, technology propositions and commercial initiatives.

-Build brand awareness, consideration, customer acquisition and loyalty through insight-led marketing programs.

-Oversee media strategy, channel planning and campaign optimization in partnership with agency and platform partners.

-Work with PR and communications teams to coordinate product launches, media activity, executive profiling and reputation-building initiatives.

-Collaborate with sales, product, aftersales,



customer experience and network development teams to ensure an integrated approach to market.

-Develop retail and dealer marketing programs, toolkits and guidelines that deliver a consistent brand experience across the network.

-Lead customer lifecycle, lead-nurture and retention activity, working with CRM and digital teams to improve conversion and customer value.

-Plan and deliver premium events, partnerships, sponsorships, activations and customer experiences.

-Manage marketing agencies and specialist suppliers, including briefing, performance management, commercial negotiation and quality control.

-Own assigned budgets, forecasts and purchase processes, ensuring disciplined investment and measurable returns.

-Establish clear performance measures and report on brand, campaign, funnel and commercial outcomes.

-Use market research, customer insight, competitive intelligence and campaign data to inform decisions and identify growth opportunities.

-Support the development of the marketing function, its operating rhythms and future team capability as the business grows.

About You

-You are a commercially minded marketer who understands how to build a premium brand while delivering measurable business outcomes. You are comfortable moving between strategy and execution and thrive in fast-moving, entrepreneurial environments where not everything has been built yet.

-You bring sound judgement, high standards and a collaborative style. You can influence senior stakeholders,



lead agencies and unite cross-functional teams behind a clear customer proposition.

Skills and Experience

-Significant marketing experience, including experience in a senior brand, product or integrated marketing role.

-Demonstrated success developing and delivering large-scale, multi-channel campaigns.

-Experience in automotive, premium consumer goods, luxury, technology, travel, financial services or another high-consideration category.

-Strong understanding of the Australian consumer, media and retail landscape.

-Experience launching a current brand, product, category or market proposition is highly regarded.

-Proven capability across brand strategy, digital marketing, CRM, media, content, experiential and performance measurement.

-Experience working with global or regional stakeholders and adapting international strategies for a local market.

-Strong commercial and financial acumen, including budget management and campaign effectiveness.

-Excellent briefing, project management, presentation and stakeholder-management skills.

-Confidence operating in a developing organisation with changing priorities and ambitious timelines.

-Relevant tertiary qualifications in marketing, business, communications or a related discipline.

What Success Looks Like

In this role, you will:

Establish a distinctive and credible premium brand presence in Australia.

Deliver an impactful market and vehicle launch program.

Build awareness, consideration, qualified demand and customer engagement.

Create a consistent brand and customer experience across every channel.

Develop strong cross-functional, retail and agency partnerships.

Build effective marketing processes, measurement frameworks and scalable capability

📌 Senior Brand & Marketing Manager (Sydney)
🏢 Changan Auto Southeast Asia Co.
📍 Sydney