We are an established national agribusiness with operations across wool, livestock and real estate.
Built over 27 years, it has grown into one of the largest agri-services businesses in the country, with deep roots in regional Australia and long-standing relationships with the farming communities it serves.
As the business continues to grow, it's investing in the marketing capability needed to support that growth: stronger demand generation, consistent brand as it expands, and a team built to scale.
THE ROLE
Reporting to the GM of Marketing & Innovation, this newly created role exists to give the business the marketing capability it needs to keep growing, leading a team of three direct reports responsible for the brand, content, and demand-generation work that supports the business's growth across livestock, wool, and real estate.
This is a hands-on leadership role.
You'll set direction and quality standards for the team, own delivery end-to-end, and act as the GM's right hand in translating growth priorities into marketing that delivers.
Alongside leading the team, you'll personally drive integrated campaign delivery end-to-end, owning the marketing technology that supports it.
This isn't a hands-off oversight role; you'll be in the work driving the pipeline as well as leading it.
You'll also carry a clear mandate to modernise how the team works, evaluating and embedding AI-assisted tools and workflows to let marketing output scale with the business.
As the business continues to grow, you'll be one of the people closest to that growth story, with real scope to shape how marketing contributes to it.




ABOUT YOU
7+ years' broad marketing experience spanning brand, content, campaign management, and digital — you've built your career as a generalist, not a single-channel specialist.
Tertiary qualifications in Marketing, Business, or a related field.
Experience owning brand standards and running multi-channel campaigns end-to-end.
Confident running digital channels directly — SEO, paid digital, and the marketing technology stack, as part of a broader marketing toolkit.
A track record of setting quality standards.
Genuine enthusiasm for AI and emerging marketing tools, paired with sound brand judgement about where and how to use them.
Experience in leading and developing or mentoring a team.
A track record of hands-on delivery - you're as comfortable in the detail as you are setting direction.
Excellent written and verbal communication skills.
Strong stakeholder skills, with the credibility to work equally well with regional teams and senior leadership.
Agricultural or regional business experience is a plus but is not a prerequisite.
WHAT'S ON OFFER
A newly created leadership role with a genuine, visible line to the business's growth, including direct access to senior leadership, real scope to shape a team and its ways of working, and the prospect to make a measurable, commercial contribution to a business that is actively scaling.
Sydney CBD office location, with hybrid and flexible working arrangements.
Some interstate and overnight travel may be required.
Shortlisted applicants will be contacted.
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📌 Group Marketing Manager (New South Wales)
🏢 seek.com.au
📍 New South Wales