Hockley Family Holdings PTY LTD trading as "Tackle World Airlie Beach" is seeking a dynamic and creative Content Creator (Marketing) to join our team on a full-time basis.
Based in Airlie Beach, QLD ****, this role is central to our marketing and communications strategy, responsible for developing and executing engaging content that resonates with our audience and drives brand awareness.
You will be instrumental in shaping how we communicate with customers across multiple platforms, directly contributing to the growth and success of our business.Key responsibilitiesCreate compelling and engaging content across multiple channels, including social media, email, website, and promotional materialsDevelop and execute content calendars that align with marketing campaigns, seasonal initiatives, and business objectivesProduce high-quality written, visual, and multimedia content tailored to different audience segments and platformsManage and optimise social media accounts, including posting, community engagement, and analytics trackingCollaborate with the marketing team to ensure consistent brand messaging and visual identity across all contentResearch industry trends, competitor activities, and audience insights to inform content strategyEdit, refine, and prepare content for publication, ensuring quality and brand complianceMonitor content performance metrics and provide insights to optimise engagement and reachSupport the development of marketing campaigns, promotional videos, and creative projects as requiredWhat we're looking forProven experience in content creation, marketing communications,



or a similar role within the marketing industryStrong written and verbal communication skills with the ability to craft compelling narratives and messagingProficiency in content management systems and social media platformsExperience with visual content creation tools such as Canva, Adobe Creative Suite, or similar softwareDemonstrated ability to manage multiple projects simultaneously and meet tight deadlinesStrong understanding of digital marketing principles, SEO, and social media best practicesCreative mindset with the ability to generate original ideas and develop engaging campaignsExcellent organisational and project management skillsKnowledge of analytics tools and ability to interpret performance dataPassion for the retail or outdoor/fishing industry is advantageous but not essentialWhat we offerCompetitive full-time salary and perks packageOpportunity to work in a dynamic, creative team environmentCareer development and professional growth opportunities within the marketing communications sectorFlexible working arrangements to support work-life balanceAccess to the latest marketing tools and technologiesStaff discounts on Tackle World products and servicesA collaborative workplace culture that values innovation and creativityAbout usTackle World Airlie Beach is a leading provider of quality fishing and outdoor equipment, serving the Airlie Beach community and beyond.
We are committed to delivering exceptional customer service, high-quality products, and engaging brand experiences.
Our team is passionate about outdoor recreation and dedicated to supporting our customers' adventures.
We foster a culture of creativity, collaboration, and continuous improvement, making us an exciting place to work for talented professionals who share our values.
#J-*****-Ljbffr

📌 Content Creator (Marketing) (Queensland)
🏢 Tackle World Airlie Beach
📍 Queensland