Business Development Manager23 DigitalMelbourne (St Kilda) – Hybrid (3 days in office, 2 days WFH)Full-TimeThis role is based in Melbourne and is open to Melbourne-based candidates only.
Applicants must be able to work from our Melbourne office as required.We're looking for someone who understands that business development isn't about chasing signatures, it's about creating the right commercial opportunities, with the right clients, for the right solutions.At 23 Digital, our Business Development Managers play a critical role in helping ambitious businesses understand what they need across web, eCommerce, SEO, performance media, marketing automation and digital growth.We're not looking for a transactional salesperson who simply books meetings and pushes proposals.
We're looking for a commercially minded, consultative BDM who can uncover real business needs, shape clear solutions, build trust, and convert opportunities into high-quality client partnerships.This is a role for someone who wants to sell properly: with structure, insight, credibility and accountability.You'll be just as comfortable:Speaking with business owners, marketing managers and senior decision-makersDiagnosing commercial and digital growth challengesTurning conversations into well-structured proposalsWorking with internal specialists to shape the right solutionManaging a pipeline with discipline and accuracyFollowing up with persistence without becoming pushyClosing new business that is commercially sound and deliverableIf you're someone who enjoys the consultative side of sales, takes ownership of your pipeline, and wants to be part of a growing digital agency with strong capability behind you, this is the right environment.The RoleThis role is based in St Kilda, Victoria.
You will need to be able to attend the office in St Kilda at least 3 days a week, with 2 days designated to WFH.You will be responsible for generating, managing and converting new business opportunities across 23 Digital's service offering, including:Website design and developmenteCommerce solutionsSEOPaid search and paid socialDigital strategyMarketing automation and related digital growth servicesYou will work closely with the General Manager, department heads, project teams and specialists to ensure that what we sell is strategically sound, commercially viable and deliverable.You will be responsible for:Managing and converting inbound new business enquiriesProactively generating recent business opportunities through outreach and relationship buildingRunning discovery calls and meetings with prospective clientsUnderstanding client goals,



challenges, budget, urgency and decision-making processDeveloping clear, compelling proposals and presentationsWorking with internal teams to scope solutions accuratelyMaintaining a clean, accurate and active pipeline in HubSpotFollowing up consistently and professionallyMeeting agreed sales targets and activity expectationsSupporting handover from sales into delivery so new clients start with clarityIdentifying opportunities to grow revenue from existing relationships where appropriateRepresenting 23 Digital professionally in marketThis role is measured by quality revenue, pipeline discipline, conversion, and the ability to bring the right clients into the business.Experience & CapabilityWe're less interested in someone who can "talk sales" and more interested in someone who can actually sell consultatively, commercially and consistently.You'll likely bring:Sales ExperienceProven experience in a B2B sales, business development or digital agency sales role, ideally selling websites, digital marketing, SaaS, technology, marketing services or professional services.Consultative Selling AbilityYou know how to ask strong questions, uncover real needs, identify commercial pain points and guide a prospect toward the right solution.Digital UnderstandingYou do not need to be a technical specialist, but you must be able to understand and confidently discuss websites, eCommerce, SEO, paid media and broader digital marketing services.Commercial AwarenessYou understand that not all revenue is good revenue.
You can qualify opportunities properly, consider scope and delivery implications, and avoid selling work that is unclear, underpriced or misaligned.Proposal & Presentation SkillsYou can turn discovery into a clear proposal, explain value, handle objections and present with confidence.Pipeline OwnershipYou are disciplined with CRM updates, follow-ups, next steps, forecasting and deal progression.
You do not need to be chased to manage your own pipeline.New Business MindsetYou are comfortable with outbound activity, warm follow-up, networking and proactive opportunity creation.




You understand that good sales performance comes from consistent pipeline generation.Internal CollaborationYou can work effectively with project managers, strategists, developers, SEO specialists, performance marketers and leadership to shape the right solution.Professional MaturityYou are resilient, organised, accountable and commercially sensible.
You take ownership, communicate clearly and do what you say you will do.Technical Skills & ToolsExperience with some or all of the following will be highly regarded:HubSpot or similar CRMProposal writing and sales presentation toolsLinkedIn Sales Navigator or similar prospecting toolsGoogle Workspace / Microsoft OfficeUnderstanding of website and eCommerce platforms such as Shopify, WordPress, WooCommerce or MagentoUnderstanding of SEO, Google Ads, Meta Ads and broader digital marketing servicesSales reporting, pipeline management and forecastingWhat Success Looks LikeA successful Business Development Manager at 23 Digital will:Build and maintain a healthy, active pipelineConvert qualified opportunities into high-quality new businessMeet or exceed agreed sales targetsKeep HubSpot accurate and currentFollow up consistently and professionallySell solutions that are commercially viable and deliverableCreate strong handovers into delivery teamsBuild trust with prospects, clients and internal teamsRepresent the agency with confidence, integrity and professionalismThis is a results role, not just an activity role.Why Join 23 DigitalSell a broad and credible suite of digital servicesWork with an experienced delivery team across web, SEO and performance marketingBe part of a growing agency that's been running for 20 years with strong leadership and clear commercial directionAccess inbound opportunities as well as scope to build your own pipelineWork in a structured sales environment with clear expectationsJoin a team that values accountability, professionalism and qualityCompetitive salary package with commission opportunityAbout 23 Digital23 Digital is a leading Australian digital agency delivering high-performance websites, eCommerce solutions and digital marketing across SEO, performance media and web development.We partner with ambitious businesses to design, build and scale digital ecosystems that deliver measurable commercial outcomes, not just activity.As the digital landscape continues to evolve through AI, changing customer behaviour and more complex buyer journeys, we are building a more structured, commercially disciplined and growth-focused agency.The Business Development Manager is a key part of that growth.
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📌 Business Development Manager (Melbourne)
🏢 23 Digital
📍 Melbourne