Flight Centre Travel Group – Broadbeach QLD14d ago , from Advertising Industry CareersContent SpecialistAre you a strategic content leader who thrives at the intersection ofcreativity, performance and innovation?
Join Ignite Travel Group's Creative &Content; team as a Content Specialist and play a key role in shaping the contentstrategy behind leading travel brands including My Holiday, My Cruises andExplorations by Norwegian.In this role, you will combine exceptional copywriting expertise withdata-driven strategy, SEO/AEO knowledge and AI-enabled innovation to delivercontent that drives engagement and business results.
Working closely with theContent & Creative Leader, you will influence messaging, campaign direction andcontent excellence while helping evolve the future of content through emergingtechnologies and smarter ways of working.
A day in the life:Co-lead content strategy by translating business objectives and customerinsights into effective content plans and messaging frameworks.
Develop audience segmentation approaches and funnel-based content strategiesto support customer acquisition and engagement.Lead campaign concepting, creative territories and integrated content ideasacross paid, owned and earned channels.
Apply SEO, AEO and digital performance principles to maximise contentvisibility and effectiveness.
Analyse campaign, website and customer behaviour data to identifyopportunities and optimise performance.Champion AI-powered tools, workflows and automation opportunities thatimprove efficiency while maintaining quality and brand integrity.
Deliver high-impact copywriting across campaigns, strategic initiatives andsensitive communications.
Review and elevate content quality across the team through coaching,



guidanceand editorial oversight.Own and enhance tone of voice guidelines, style guides and contentframeworks.
Partner with stakeholders across Marketing, Product and Creative teams tocreate compelling customer communications.
Present content strategies, recommendations and creative rationale to seniorstakeholders with confidence.Support workflow planning, content prioritisation and resource managementacross campaigns, projects and BAU activity.
Stay informed on content, digital and AI trends to drive innovation andcontinuous improvement.
Lead end-to-end campaign delivery and provide hands-on copywriting supportwhen required.Mentor and develop junior content team members to strengthen strategicthinking, performance literacy and content capability.
Contribute to a safe, inclusive, and accessible work environment where allFlighties feel welcomed, respected, and supported to thrive.Who you are:Extensive experience in content strategy, content marketing or seniorcopywriting roles.Proven experience managing content professionals and collaborating withDigital Experience specialists.
Exceptional writing, editing and storytelling skills with robust attention todetail.
Strong understanding of digital marketing ecosystems, SEO, AEO and analyticsplatforms such as GA4.Demonstrated ability to translate customer insights, behavioural data andperformance metrics into effective content strategies.




Experience developing integrated campaigns and content across multiplechannels.
Experience analysing campaign, website and customer behaviour data.Passion for innovation, AI technology and workflow optimisation.
Strong stakeholder management, influencing and presentation skills.
Strategic mindset with the ability to balance creativity and commercialoutcomes.Highly organised, collaborative and adaptable in a fast-paced environment.Genuine passion for travel and creating content that inspires action.
What we're looking for:A strategic content leader who can elevate both creative quality and businessperformanceSomeone who is comfortable developing big-picture content strategies androlling up their sleeves to executeA proactive problem solver who embraces innovation and continuous improvementA confident communicator who can build strong relationships and influencestakeholders at all levelsA mentor who enjoys developing team capability and fostering a culture ofcreativity, curiosity and growthSomeone excited by the opportunity to shape the future of content through AIand emerging technologiesYour awesome extras...
Ongoing skills development Catapult your career across a network of brands and businesses in anevolving industry Say no to full price!
Nab discounts on travel and more thanks to our sweetrewards program Access to industry leading health and well - being programs andfinancial advisors Set up shop in a swanky beachfront office in Broadbeach Enjoy social events to promote networking, celebration of wins, andsometimes just for fun!
Take volunteer leave as part of giving back to the local community#LI-KP1#IGNT#LI-Onsite
#J-*****-Ljbffr

📌 Content Specialist - Broadbeach, Qld (Gold Coast)
🏢 Flight Centre Travel Group
📍 Gold Coast