Content & Social Media Manager | CBD | Hybrid to Fully RemoteJoin a growing property investment business helping Australians build successful property portfolios through expert advice, market research and data-driven insights.
The business works with clients to identify quality investment opportunities and provide the strategy, education and guidance needed to make informed property decisions.
With a strong focus on education, technology and delivering value through content, the business has built a trusted brand within the property investment space and continues to grow.As the business expands, they are looking for a talented Content & Social Media Manager to take ownership of their content strategy and help shape how the brand communicates with its audience.About the Role:This is a hands-on Content & Social Media Manager role where you'll be responsible for planning, creating and managing content across multiple digital channels.Working closely with the leadership team, you'll help transform ideas, industry insights and audience research into engaging content across LinkedIn, YouTube, podcasts, webinars, email campaigns, blogs and social media.
From identifying what topics resonate with the audience through to content creation, publishing and analysing performance, you'll be involved across the full content process and play a key role in growing the brand's digital presence.
This role offers the prospect to take ownership of the content strategy and become a key contributor in building a scalable content ecosystem.Develop quarterly content plans,



content pillars and campaign strategiesResearch audience interests through Google Search, Google News, Reddit communities, competitor analysis and industry trendsIdentify topics and opportunities that resonate with the target audienceCreate written content including blogs, LinkedIn posts, newsletters and educational resourcesDevelop content repurposing strategies to maximise reach across multiple platformsSocial Media & Digital MarketingManage and schedule content across LinkedIn, Instagram, Facebook, YouTube and other relevant platformsMaintain consistent brand messaging and content qualityUpdate website content and optimise blogsMonitor audience engagement and identify opportunities to improve performanceSupport lead generation through valuable and targeted contentCEO, Video & Podcast ContentWork closely with the CEO to plan video topics and educational contentAssist with scripting, content preparation and filming coordinationCoordinate podcast guests and schedulingSupport webinar planning and online education contentRepurpose long-form videos into short-form contentCreate supporting copy, titles and descriptions to maximise engagementAnalytics & OptimisationTrack and analyse content performance across digital channelsMonitor website traffic, email performance,



social engagement and video resultsUse tools such as Google Tag Manager and analytics platforms to measure campaign effectivenessReview content performance and provide insights to improve future campaignsUnderstand attribution and how content contributes to lead generationAI & Marketing TechnologyUtilise AI tools such as ChatGPT and Claude to improve content creation and workflowsAssist in building AI-supported content systems and processesMaintain brand consistency through content frameworks and guidelinesUse CRM and project management platforms to manage content workflows and campaignsAbout You:4+ years' experience in content marketing, digital marketing, social media or a similar roleStrong copywriting and storytelling skillsExperience managing business social media accountsExperience developing and executing content strategiesUnderstanding of SEO, email marketing and digital analyticsAbility to analyse performance and use data to improve resultsA strong eye for design and brand presentationHighly RegardedExperience within property, real estate, finance or investment industriesExperience with Google Tag Manager, attribution tracking or analytics platformsCanva or design experienceBasic video editing skillsExperience using AI tools such as ChatGPT or ClaudeProperty / Real Estate experience is highly regarded but not essential.
The business is looking for someone with strong marketing fundamentals, curiosity and a genuine interest in digital content.Only those with the right to work in Australia need apply.
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📌 Content & Social Media Manager | Cbd | Hybrid To Fully Remote (New South Wales)
🏢 Gough Recruitment
📍 New South Wales