Looking for a role where you can shape brand, culture and reputation, and see your work make an immediate impact?
This newly created Communications Manager role at Primo delivers.Reporting into the General Manager Marketing and Innovation, you will play an integral role in leading the design and delivery of integrated internal, external, corporate and digital communications that strengthen Primo's brand, reputation, employee value proposition and commercial outcomes.This is a rare, broad role where you'll own Primo's digital ecosystem end to end — from consumer and food service to corporate communications — combining strategic thinking with hands on content creation.
You'll work closely with Marketing, P&C;, Sales and leaders across the business to bring clear, compelling stories to life across Australia, New Zealand and export markets, including showcasing Primo's people, culture and achievements.If you thrive in fast paced FMCG environments, love being on the tools, and want to build something with real autonomy and impact, this role offers genuine scope to make your mark.Key ResponsibilitiesDevelop and deliver an integrated communications and digital marketing strategy aligned to business, brand and growth objectivesShape a cohesive narrative across internal, external, consumer, food service and corporate communicationsProvide strategic advice on digital communication opportunities to enhance reach, consistency and impactOwn and manage Primo's presence across digital and social platforms including LinkedIn, Instagram, Facebook, websites and corporate channelsBuild and manage content calendars aligned to strategic initiatives, campaigns and seasonal prioritiesCreate,



curate and commission high quality digital first content including written, visual, video and short form storytellingTranslate complex or technical information into transparent, engaging communication for diverse audiencesSupport EVP messaging and storytelling in partnership with P&C;, Talent Acquisition and MarketingDeliver employer brand content that supports attraction, engagement and onboarding initiativesPlan, execute and optimise digital campaigns across B2C and B2B audiences, including paid media, email marketing and SEOUse data and insights to measure performance, report on outcomes and continuously refine strategiesSupport corporate reputation, sustainability, ESG and community communications across digital platformsPartner closely with internal teams and manage relationships with external agencies and creative partnersAbout YouDemonstrated experience in communications, digital or content led roles within complex or fast moving organisationsProven capability managing external digital channels, social platforms and websitesStrong storytelling, copywriting and multi channel content creation skillsDigitally savvy, with hands on experience using analytics and performance data to optimise outcomesConfident stakeholder management skills, with the ability to influence at senior levelsComfortable balancing strategy with executionWhy Join PrimoDiscounts on health insurance and a range of leading retail partnersExclusive savings at the Primo onsite butcher & deli shopFree onsite parking for an easy commuteA major FMCG business with long term career growth and development pathwaysA proud, market leading Australian brandA collaborative culture focused on continuous improvement, growth and excellence
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📌 Communications & Digital Manager (New South Wales)
🏢 Chullora
📍 New South Wales