We're an Australian fleet leasing and rent-to-own company built from the ground up for tradespeople.
Think utes, vans, and everything in between — and a brand with real personality to match.
We've built a growing presence across TikTok, Instagram, Facebook, YouTube, and LinkedIn that actually stops the scroll, and now we need someone to own it.
This isn't a "post and schedule" kind of role.
We want someone who lives and breathes content, understands the tradie world, and is ready to take the wheel (pun intended) on our day-to-day social.
This isn't a broad marketing role.
It's a social media role, for someone who lives and breathes social media.
About the Role
You'll be the person responsible for making sure our content is sharp, on-trend, and consistent across every platform.
You'll work closely with our on-camera talent and content creators to oversee what goes out, catch what could be better, and keep the whole operation running smoothly.
You're not here to do everything yourself - you're here to make sure everything is valuable.
What You'll Do
Oversee the day-to-day quality and consistency of content across all platforms
Stay ahead of trends and bring platform-native ideas to the table before they're mainstream
Create short-form videos (TikTok, Reels and Shorts)
Monitor engagement and respond to comments/messages
Lead ideation sessions and contribute to content direction
Build and manage digital storyboards for upcoming content
Contribute to ideation for brand partnerships and influencer collaborations, helping shape briefs and creative direction so we get the most out of every partnership
Grow and nurture our online community, responding, engaging, building relationships




Manage content calendars and publishing schedulesDo some hands-on editing and asset preparation when needed
Work with our content creators and on-camera talent to brief and guide execution
What We're Looking For
2+ years managing social media for a brand, agency, or creator, not just contributing to it
You are genuinely active on social media yourself and have a strong instinct for what works on TikTok and Instagram specifically
Proven ability to manage and guide content quality, not just produce it
Strong eye for what's on-trend, what's overdone, and what fits our audience
Experience with community management, you know how to build a following, not just post at one
Organised and dependable, content calendars, scheduling, and deadlines don't stress you out
Comfortable working with real people on camera, not just polished brand assets
Some video editing ability, you don't need to be a full editor, but you can turn around a quick cut
Bonus points if you have:
Experience in trades, construction, automotive, or any blue-collar industry
What You Won't Be Doing
Running paid ads or media buying.
Writing long-form copy or blogs.
What's in it for you!
Creative freedom - your ideas shape what we do
Birthday leave (seriously, your day off)
Inclusive and genuine team environment
Company lunches and team events
Opportunities for interstate travel
Vibrant, fun workplace where people actually want to show up
If that's your strength, this probably isn't the right fit.
Why TradieSpec
We've got an on-camera founder who leans in, a content team that's growing, and a brand with real personality in a space that most companies treat as boring.
There's genuine creative work to be done here and a lot of room to shape how the brand shows up online.
#J-*****-Ljbffr

📌 Social Media Coordinator (New South Wales)
🏢 TradieSpec
📍 New South Wales