Are you a commercially minded shopper marketing specialist with a passion for driving conversion and growth across retail and digital channels?
Primo is seeking a Shopper Marketing Manager to lead the development and execution of insight-led, omnichannel shopper marketing strategies across our retail, food service, and route-to-market customers.In this role,you'llconnect brand strategy with customer execution,owning the end-to-end delivery of shopper marketing campaigns that drive penetration, conversion, and profitable growth.You'llwork cross-functionally with Sales, Marketing, Category and Finance, while also leading our digital and retail media strategy to deliver measurable, data-driven outcomes.Key ResponsibilitiesDevelop and execute shopper marketing strategies aligned to brand,customerand business prioritiesOwn the shopper activation calendar, ensuring strong cross-functional alignment and executionLead the development of insight-led, omnichannel campaigns across in-store, digital and customer programsDrive campaign performance through transparent measurement of ROI, incrementality, and optimisation insightsManage agency partners and lead the development of impactful shopper marketing materialsOversee participation in key customer programs (e.g. Coles, Woolworths, Metcash, Food Service)Own Primo's retail media and eCommerce strategy, includingCartology, Coles360 andLocalEyesOptimise digital shelf performance, including search,



content,availabilityand visibilityDeliver campaigns that increase traffic, conversion, basketsizeand shopper loyaltyManage multiple projects and budgets, ensuring delivery on time, in full, and within investment parametersWhat You'll Bring3-5+ years' experience in FMCG shopper marketing, trademarketingor a related fieldStrong understanding of FMCG dynamics, retailcustomersand performance driversProven ability to translate data and shopper insights into effective marketing strategiesExperience managing retail media and eCommerce platformsStrong commercial acumen with the ability to influence P&L; outcomesHighly developed stakeholder management and influencing capabilityStrong analytical, planning and project management skillsTertiary qualifications in Marketing, Business or a related disciplineWhy Join Primo?
At Primo, we're committed to creating a workplace where people feel supported, valued, and connected.
You'll also enjoy:Discounts on health insurance and a range of leading retail partnersThe opportunity to influence category strategy at scale with a major national retailerA collaborative culture focused on continuous improvement, growth, and commercial excellenceIfyou'reready to take ownership of shopper strategy and deliverhigh-impact,data-drivencampaigns across a leading FMCG business,we'dlove to hear from you.
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📌 Shopper Marketing Manager (New South Wales)
🏢 Chullora
📍 New South Wales