At Pepper Tree Wines, our cellar door is much more than a tasting room.
It's where unforgettable experiences begin, stories are shared, and lifelong connections with our brand are made.
We're looking for an energetic and experienced Cellar Door Manager to lead our Hunter Valley team.
This is an exciting opportunity for a hospitality professional who is passionate about wine, people, and creating exceptional guest experiences.
If you love leading from the front, inspiring teams, and delivering outstanding customer service while driving commercial success, we'd love to hear from you.
About Pepper Tree Wines
Founded in the Hunter Valley in ****, Pepper Tree Wines is a proudly family-owned winery producing premium, award-winning wines sourced from some of Australia's most renowned wine regions.
Our reputation has been built on a commitment to quality, authenticity, and genuine hospitality.
We believe every guest interaction is an chance to create a memorable experience that reflects the passion behind our wines and our people.
The Opportunity
Reporting to the Global Sales Manager, you will play a pivotal role in shaping the guest experience and leading a passionate cellar door team.
This hands-on leadership role combines hospitality excellence with commercial performance.
You'll be responsible for creating a vibrant and welcoming environment, developing your team, growing direct sales and Wine Club membership, and ensuring smooth day-to-day operations.
This role is perfect for someone who thrives in a customer-focused environment, enjoys mentoring and developing people,



and takes pride in delivering memorable experiences that keep guests returning time and time again.
What You'll Be Doing
Creating Exceptional Guest Experiences
Delivering a warm, engaging, and premium tasting experience for every visitor
Acting as a passionate ambassador for the Pepper Tree Wines brand
Building authentic connections that foster customer loyalty and advocacy
Continuously enhancing the cellar door experience to exceed guest expectations
Leading and Inspiring the Team
Recruiting, training, coaching, and developing cellar door staff
Creating a positive, high-performing team culture
Leading by example and empowering team members to achieve their best
Managing rostering and staffing levels to meet business needs
Driving Commercial Success
Maximising cellar door sales and Wine Club conversions
Developing customer relationships and growing database engagement
Coaching the team in wine knowledge and consultative sales techniques
Monitoring performance and identifying opportunities for growth and improvement
Managing Operations
Overseeing daily and monthly cellar door operations
Managing POS systems, reporting, and cash handling processes




Maintaining stock levels and ensuring exceptional presentation standards
Supporting events, group bookings, and peak trading periods
Ensuring compliance with RSA, WHS, and company policies
About You
You're an enthusiastic and experienced hospitality leader who loves creating memorable experiences and bringing out the best in people.
You combine strong commercial acumen with genuine warmth, professionalism, and a passion for wine.
Most importantly, you're someone who enjoys leading from the front and creating an environment where guests and team members alike feel welcomed and valued.
You'll Bring
Proven experience in cellar door, hospitality, tourism, or venue management
Strong leadership, communication, and organisational skills
A passion for wine and delivering premium customer experiences
Ability to motivate, coach, and develop high-performing teams
Confidence using Microsoft Office (essential)
Experience with Wine Hub and Shopify (highly regarded)
Experience with Canva and Deputy (highly regarded)
Current RSA and Driver's Licence
WSET Level 3 or equivalent (highly regarded)
Why Join Pepper Tree Wines?
Be part of a respected and established family-owned wine business
Lead one of the Hunter Valley's iconic cellar door experiences
Work alongside a passionate, supportive, and collaborative team
Enjoy a role that offers variety, responsibility, and autonomy
Play a key role in growing our direct-to-consumer business
Opportunity for professional development and career growth
#J-*****-Ljbffr

📌 Cellar Door Manager | Hunter Valley (New South Wales)
🏢 Pepper Tree Wines
📍 New South Wales