THIS IS A LIFECYCLE AND CRM MARKETING ROLE
This is a lifecycle and CRM marketing role.
If you haven't built journeys in Braze or run cohort analysis in Amplitude, this is not the right role.
Please do not apply.
BEFORE YOU APPLY
This role requires hands‐on experience with Braze (building journeys, canvases, segmentation) and Amplitude (cohort analysis, funnel measurement, behavioural analytics).
These are not negotiable and not things you can learn on the job here.
THIS ROLE IS NOT FOR YOU IF
Your experience is in B2B sales, account management, or business development
You are an agency media buyer, SEM manager, or performance marketing generalist without CRM/lifecycle depth
Your background is in IT project management, enterprise transformation, or consulting
You have not personally built lifecycle journeys or retention programs using a marketing automation platform
You are a brand, content, or social media marketer looking to move into CRM
ABOUT BET RIGHT
Bet Right is one of Australia's leading sports betting and racing platforms, built for reliable bettors who expect competitive pricing, a fast product, and proprietary features that give them an edge.
We are growing fast and building a team of operators who take ownership, move quickly, and care about what they put into the world.
THE ROLE
The Client Lifecycle Manager will own the full client lifecycle strategy at Bet Right, from acquisition through retention and reactivation.
You will set strategy, define segmentation priorities, direct campaign architecture, and connect everything back to LTV, promotional efficiency, and margin.
You will work shoulder to shoulder with our Lifecycle Marketing & Automation Specialist,



who owns Braze and Amplitude execution day to day.
This role reports directly to the COO.
WHAT YOU'LL DO
Lifecycle Strategy & Commercial Ownership: Own lifecycle strategy across acquisition, activation, engagement, retention, and reactivation
Set OKRs and performance frameworks with the CO
Build programs that drive long‐term value, not just dashboard metrics
Connect lifecycle activity to LTV, promotional efficiency, retention economics, and margin
Acquisition & Channel Growth: Own acquisition strategy, budget allocation, and growth targets across all channels
Build and manage relationships with affiliates, publishers, and acquisition partners
Monitor partner performance, traffic quality, and downstream value (not just volume)
Lifecycle Collaboration & Direction: Translate strategy into Braze campaigns with the Automation Specialist
Bring the commercial context that shapes segmentation, campaign timing, and channel weighting
Be a genuine thought partner, not just a brief‐giver
Measurement & Optimisation: Own lifecycle KPIs and ensure the team measures what matters
Partner with Analytics on attribution, forecasting, and decision infrastructure
Identify promotional gaming, adverse selection, and margin‐destructive behaviour
Stakeholder & Operating Rhythm: Manage agencies, media partners, and external vendors




Work cross‐functionally with Product, Data Engineering, Trading, Compliance, and Creative
Act as the COO's right hand on all lifecycle and acquisition matters
WHAT YOU NEED
Hands‐on Braze experience (journeys, canvases, segmentation, campaign orchestration)
Hands‐on Amplitude experience (cohorts, funnels, behavioural analytics)
5+ years in lifecycle marketing, CRM strategy, or growth roles
Demonstrated success managing acquisition budgets and hitting efficiency targets
Strong understanding of affiliate marketing and partnership‐based growth
Commercial instincts: connect marketing to business economics
Ability to operate independently and drive outcomes without a large team
Bonus: Sports betting, iGaming, financial trading (CFDs, futures), or high‐frequency transactional industries
Experience scaling affiliate programs
Attribution, incrementality testing, and promotional ROI measurement
Responsible gambling and wagering compliance knowledge
WORKING AT BET RIGHT
This is a full‐time, Sydney CBD office‐based role with a CEO who is in the office every day.
Applicants must hold full Australian working rights (citizen, permanent resident, or valid long‐term work visa).
WHO YOU ARE
Don't believe the spin.
If you think you're a strategist or an operator, you're not required.
We only want people who think and then execute.
You understand that the goal is not to acquire more people or send more messages.
The goal is to acquire high‐quality clients, engage them meaningfully, and keep them coming back, in a way that is profitable, compliant, and built to scale.
#J-*****-Ljbffr

📌 Client Lifecyle Manager (New South Wales)
🏢 Bet Right
📍 New South Wales