Job Type: Permanent position | Full time positionJob DescriptionOn behalf of our client, we are looking for a full-time experienced Marketing Specialist.
The role will be responsible for supporting the business in the development, execution, and delivery of marketing campaigns across the portfolio to maximise acquisition and retention of users and clients.
The focus of the role is to manage and execute marketing campaigns that meet and exceed ROI targets for the marketing plan, whilst delivering on client campaigns and attracting new clients across the portfolio.The daily duties and responsibilities include:Identify market opportunities and advise the leadership team on all marketing strategies and campaigns to reach target markets, expand company brand and promote services to recent customersShowcase your creative side to produce and design all marketing collateral, including digital, video and print content, to be used across companywide communicationManage all social media platforms including, Instagram, Facebook, LinkedIn & YouTube, ensure all content is scheduled, brand-appropriate and aligns with company content pillars guidelines & objectivesConduct all research and analysis of data in relation to consumer patterns and preferences.Predict and develop collateral for current and future trends across all social media platforms and implement all appropriate findingsOversee the company website & blog,



create and manage SEO initiatives and evaluate the effectiveness of existing strategies to provide recommendations for improvementsKeep ahead of search engine algorithm updates and integrated marketing trends, perform competitor analysis and collate findings into actionable recommendationsTake ownership of creating interesting and brand-appropriate copy across social media, email communications, client-related content, marketing & blog contentEducation – Bachelor degree or higher qualification desirable.
Industry experience may substitute.Experience & Skills2+ years of related experienceHands on experience in designing, building, launching and evaluating marketing plans, campaigns and programsExperience in digital marketing techniques and the optimisation of digital content across channelsExcellent verbal and written communicationKnowledgeable on Microsoft CRMStrong attention to detail when working with dataEffectively manage events to be on time and budgetKnowledge of marketing technology trends.Advanced computing skills including Microsoft Office applications, databasesPassionate with a creative and pragmatic outcomes-driven approachExcellent stakeholder engagement skillsAble to multi-task and work under tight deadlinesSalary - Salary being offered is commensurate with qualifications and experience and is between $80,000 - $100,000
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📌 Marketing Specialist (New South Wales)
🏢 EPG Payroll & HR Australia
📍 New South Wales