GYG is investing heavily in its digital and martech capability.
The Martech & Innovation Specialist is the person who keeps the stack running, the data flowing, and the innovation pipeline moving - owning platform operations, attribution infrastructure, and marketing technology pilots that will compound GYG's competitive advantage.What You'll DoOwn the day-to-day operation of key elements of GYG's martech stack, including the CDP, tag management, marketing automation integrations, and identity resolutionConfigure platforms, manage data flows, and coordinate vendors to keep the stack reliable and performantBuild and maintain the data architecture and pipes that power marketing dataBuild audiences for downstream targeting, support lifecycle marketing and personalisation initiatives, and ensure measurable outcomes.Own data governance for marketing data, ensuring quality, consistency, and transparent documentationManage privacy and consent compliance across platformsOwn and execute the AI and innovation roadmap within marketing, running proofs-of-concept and pilots from idea through to evaluationDrive internal AI enablement, upskilling the marketing team to use AI tools confidently and responsiblyEvaluate emerging vendors and technologies, building evidence-based cases for adoption, scale, or exitWhat You'll Bring4+ years experience in martech, marketing operations,



or a related digital or data roleHands-on experience operating core martech platforms such as a CDP, tag management, marketing automation, and identity resolution toolsDemonstrated experience setting up or maintaining marketing attribution and marketing data architectureDemonstrated experience with event and event properties, segmentation and personalisationExperience using AI tools and helping others adopt them, and running AI or technology pilots, proofs-of-concept or vendor evaluationsStrong problem-solving skills and the ability to work across both technical and marketing teamsExcellent communication skills, with the ability to translate between technical and marketing audiencesDegree in Marketing, Business, Data, or a related field, or equivalent experienceWhat You'll LoveJoin one of Australia's fastest-growing restaurant companiesReal influence in a marketing function that's investing heavily in its capabilityAnnual short-term incentive schemeGYG restricted shares, earned each year through our long-term incentive schemeUp to 5 weeks of annual leave each year (ask us how)Paid parental leaveThe chance to one day become a franchisee and own your own GYG restaurantA vibrant Surry Hills office, a short walk from Central StationDepartment: Hola Central
#J-*****-Ljbffr

📌 Marketing Operations Specialist (New South Wales)
🏢 Guzman Y Gomez
📍 New South Wales