Job Type: Permanent position | Full time position
Job Description
Cox Purtell Digital Marketing & E-commerce Manager St Leonards, Sydney | Hybrid (1-2 days WFH) | $170k inclusive super + 10% STI
This is a well-established, product-led business in the health, beauty and wellbeing space, with a strong retail/clinic network and a fast-growing digital and eCommerce arm.
As they continue to scale their online presence, they're looking for a Digital Marketing & E-commerce Manager to take ownership of digital growth and bring real strategic rigour to the function.
This is a standalone position reporting directly to the Head of Digital.
You won't be managing a team - instead, you'll be hands-on, resourceful, and the driving force behind the organisation's digital sales growth.
You'll bring the discipline and structure of a larger organisation into a business that's ready to professionalise its digital function further.
Responsibilities
Own the performance of the online marketplace and brand websites, driving traffic, conversion, AOV and repeat purchase.
Lead the digital media investment strategy across paid social, search, programmatic and affiliate, with transparent accountability for ROI and attribution.
CRM is central to this role.
You'll own database growth, segmentation, automated lifecycle journeys, and loyalty programs that drive retention.
Own the digital promotional calendar and digital-specific campaign levers, briefing and guiding creative development.
Drive organic visibility and continuous CRO/UX improvement across digital properties.
Work closely with Sales, Brand,



Customer Service and the wider retail/clinic network to ensure digital activity supports, rather than competes with the broader business.
Provide meaningful input into broader digital strategy and commercial planning, working closely with the Head of Digital.
What we're looking for
Prior experience in Shopify (preferred but not essential)
Experience in a product-based business, ideally within healthcare, wellbeing, beauty or a related consumer space.
A confident individual owning database growth, segmentation and lifecycle automation.
A track record in digital marketing and eCommerce, with solid commercial and analytical acumen.
Excellent stakeholder management skills and able to build trust and influence across a diverse business.
Comfortable owning a standalone function without a team around you.
Ideally, you've worked within a larger, more structured organisation and can bring that discipline to a growing business.
Looking for a step up in your career, ready to take full ownership of a high-impact, high-visibility role.
Salary benefits: + 10% bonus
Work Type: Full time Salary: $************* Job Publish: ********** Job Expire: **********
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📌 Digital Marketing & E-Commerce Manager (New South Wales)
🏢 Sociable Tech
📍 New South Wales