05 Aug
|
BrokeragePartners
|
Adelaide
05 Aug
BrokeragePartners
Adelaide
About Brokerage & Co
Brokerage & Co (B&Co;) is a boutique mortgage brokerage based in Adelaide known for its client-first, long-term value approach, deep lender relationships and elite lender ranking.
With over 300 five-star Google reviews, B&Co; has built a level of trust and reputation that few brokers in the market can match.
Off the back of this trusted foundation, B&Co; is now investing in brand and marketing to convert that reputation into a genuine growth engine, targeting $100m in loans lodged per month by the end of ****.
Purpose of the Role
The Brand and Marketing Coordinator is an execution-focused role at the centre of B&Co;'s Brand & Growth strategy.
Reporting to the Head of Marketing & Growth and working closely with a small team of outsourced specialist partners (Meta Ads, Google search and videography), the coordinator brings B&Co;'s content, campaigns, partnerships and lead-nurture activity to life - turning the brand's trusted reputation into measurable leads and loans.
This is a hands-on, varied role suited to someone who enjoys owning execution across the full marketing mix rather than specialising in just one channel.
Key Responsibilities
Content & Brand
Manage a content engine across FAQ's, blogs, video scripts, lead magnet flyers and campaign pages, including content optimised for search and AI visibility.
Own and manage the social media content calendar and specialist broker profiling content.
Coordinate video testimonials with the outsourced videographer.
Support brand development and positioning work, including inputs to brand awareness and recall benchmarking.
Paid Media, Search & Website
Support the outsourced Meta Ads agency with campaign briefs, creative assets and reporting across specialist ad-sets.
Support the outsourced agency to deliver optimal website performance, campaign landing pages and local (Google Maps) search visibility.
Coordinate the development of photography, video and web assets needed to support paid, organic and partnership campaigns.
Partnerships & Events
Support new and existing referral partnerships with adjacent financial and property organisations and specialist broker opportunities.
Coordinate event and activation support to elevate partnership engagement and referral opportunities.
Lead Nurture & Reporting
Deliver a targeted approach to lead-nurture activity including the development of e-newsletters, market updates, blogs and CRM-triggered remarketing campaigns.
Maintain effective CRM lead-nurture cycles and reporting.
Track KPIs and lead volumes across content, Paid Ads, website forms and partnership channels, and report performance against Brand & Growth Plan targets.
Qualifications & Experience
2-4 years' experience in a Marketing, Brand or Communications coordinator/specialist roles.
Hands-on experience across content creation, social media management and supporting paid digital campaigns.
Exposure to SEO fundamentals, website CMS platforms and CRM systems (e.g. HubSpot) highly regarded.
Experience in financial services or highly regulated organisations is highly regarded but not essential.
Tertiary qualification in marketing, communications, business or a related discipline.
Skills & Attributes
Strong writing and content skills, with the versatility to adapt tone and format across digital, social and print.
Highly organised, with the ability to manage multiple campaigns, partners and deadlines concurrently.
Comfortable working with data and reporting to track performance and refine campaigns.
A cooperative, hands-on operator who thrives in a lean, fast-moving marketing function working alongside outsourced specialists.
A genuine client-first mindset that reflects B&Co;'s brand and values.
Remuneration
A competitive remuneration package will be negotiated with the successful candidate, commensurate with experience.
📌 Brand And Marketing Coordinator (Adelaide)
🏢 BrokeragePartners
📍 Adelaide