I'm working with a founder lead DTC ecommerce business running two personal care brands across Australia, Europe and the US. They operate with an in-house creative, media and marketing team and looking for a performance lead

The role

Full ownership of paid acquisition across every channel and every market, reporting to the CMO, with one junior to develop. It is a senior role and a hands-on one building and scaling campaigns in platform.

This person will be accountable for CAC, LTV and profitability rather than ROAS alone, and you own the digital go-to-market for each recent country the business enters. It is a role with real autonomy and a direct line to the leadership team.

What the role involves
Managing and scaling Meta, Google across Search, Shopping and YouTube, and TikTok, plus recent channels as the business expands into them
Hands-on campaign builds, management and optimisation
Product feed management across Shopping and social
Full budget ownership, allocating and reallocating spend across channels, campaigns and markets
Accountability for CAC, blended CAC, MER, ROAS, CVR,



LTV and payback period
Building the creative testing frameworks the in-house content team works to, and iterating hooks, angles and offers
Owning the customer journey from ad through to landing page, including the A/B testing behind it
Digital go-to-market strategy for new market launches
Monthly performance reporting to the senior leadership team
Training and developing a junior performance marketer

What you'll bring
Hands-on depth across Meta and Google, ideally TikTok as well
Commercial judgement, an understanding of payback and retention curves rather than optimising for ROAS alone
Experience running paid across multiple markets
Robust on feeds and tracking infrastructure
The confidence to bring recommendations rather than wait for direction

What's on offer
Genuine autonomy and a direct line to the CMO
Two brands and four markets to grow
An expanding business, so the scope grows with it
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📌 Performance Marketing Lead Dtc Ecoms City Of Sydney
🏢 Change Recruitment
📍 City of Sydney