Brand & Marketing Manager – Property & Development
Subdivision Certifiers Pty Ltd – Parramatta NSW
Reporting directly to the Managing Director, you will be responsible for developing and executing the company's marketing strategy with a strong focus on education, brand awareness, digital engagement and lead generation.
Working closely with our technical team, you will transform complex industry knowledge into engaging and accessible content that educates clients, industry professionals and the broader community.
This is a hands‐on role that offers the chance to build and lead the company's marketing function.
Key Responsibilities
Brand Development
Develop and implement the company's marketing and brand strategy.
Strengthen brand recognition across the property and development industry.
Ensure consistent branding across all digital and printed material.
Content Creation
Produce high-quality written and visual content across multiple platforms.
Film and edit educational videos, interviews and project showcases.
Prepare articles, blogs, newsletters and client case studies.
Develop brochures, presentations, infographics and marketing collateral.
Digital Marketing
Manage the company website and SEO strategy.
Manage social media channels including LinkedIn, Facebook, Instagram and YouTube.
Coordinate digital advertising campaigns and monitor campaign performance.
Develop and execute email marketing campaigns.
Public Relations & Communications
Identify media opportunities and prepare media releases.
Coordinate award submissions and speaking opportunities.




Assist in developing relationships with industry associations and publications.
Support directors with presentations, webinars and industry events.
Events & Industry Engagement
Coordinate educational seminars, webinars and networking events.
Assist with conference attendance and sponsorship opportunities.
Develop initiatives that position the company as a recognised industry authority.
Lead Generation
Develop marketing campaigns that generate qualified enquiries.
Identify opportunities to educate property owners, developers and industry professionals about development pathways and approval processes.
Measure campaign performance and continuously improve marketing outcomes.
About You
We're looking for an energetic, creative and commercially minded marketing professional who enjoys building brands and creating meaningful content.
You will possess:
Excellent written and verbal communication skills.
Strong content creation and storytelling ability.
Video production and editing skills.
Strong organisational and project management skills.
A proactive attitude and the ability to work independently.
While not essential, experience or an understanding of the following industries will be highly regarded:
Property Development




Land Development
Development Assessment and Planning Approvals
Building Approvals and Certification
Subdivision
Construction
Town Planning
Surveying
An understanding of development approval pathways, certification processes and the broader land development industry would be a significant advantage.
Desired Technical Skills
Experience with some or all of the following:
WordPress
Google Analytics
Google Ads
Meta Business Suite
LinkedIn Campaign Manager
Mailchimp or similar email marketing platforms
CapCut, Premiere Pro or Final Cut Pro
What Success Looks Like
Build one of the most recognised specialist brands within the NSW property and development sector.
Create industry-leading educational content.
Grow our digital presence and audience.
Generate high-quality leads through strategic marketing initiatives.
Position our directors and technical specialists as recognised thought leaders.
Expand our relationships across the development industry.
Why Join Us?
Join an established and respected specialist consultancy.
Work alongside highly experienced professionals within the property and development industry.
Opportunity to build and shape the company's marketing function.
Diverse and rewarding projects.
Modern, collaborative working environment.
Competitive salary with performance incentives.
Genuine career progression opportunities.
$100,000 – $150,000 + Superannuation + Performance Bonus
(Salary will be negotiated based on experience.)
#J-*****-Ljbffr

📌 Brand & Marketing Manager – Property & Development (Sydney)
🏢 Subdivision Certifiers
📍 Sydney