Hockley Family Holdings PTY LTD trading as "Tackle World Airlie Beach" is seeking a dynamic and creativeContent Creator (Marketing)to join our team on afull-time basis.
Based inAirlie Beach, QLD ****, this role is central to our marketing and communications strategy, responsible for developing and executing engaging content that resonates with our audience and drives brand awareness.
You will be instrumental in shaping how we communicate with customers across multiple platforms, directly contributing to the growth and success of our business.
Key responsibilities
Create compelling and engaging content across multiple channels, including social media, email, website, and promotional materials
Develop and execute content calendars that align with marketing campaigns, seasonal initiatives, and business objectives
Produce high-quality written, visual, and multimedia content tailored to different audience segments and platforms
Manage and optimise social media accounts, including posting, community engagement, and analytics tracking
Collaborate with the marketing team to ensure consistent brand messaging and visual identity across all content
Research industry trends, competitor activities, and audience insights to inform content strategy
Edit, refine, and prepare content for publication, ensuring quality and brand compliance
Monitor content performance metrics and provide insights to optimise engagement and reach
Support the development of marketing campaigns, promotional videos, and creative projects as required
What we're looking for
Proven experience in content creation, marketing communications, or a similar role within the marketing industry




Strong written and verbal communication skills with the ability to craft compelling narratives and messaging
Proficiency in content management systems and social media platforms
Experience with visual content creation tools such as Canva, Adobe Creative Suite, or similar software
Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines
Strong understanding of digital marketing principles, SEO, and social media best practices
Creative mindset with the ability to generate original ideas and develop engaging campaigns
Excellent organisational and project management skills
Knowledge of analytics tools and ability to interpret performance data
Passion for the retail or outdoor/fishing industry is advantageous but not essential
What we offer
Competitive full-time salary and benefits package
Opportunity to work in a dynamic, creative team workplace
Career development and professional growth opportunities within the marketing communications sector
Flexible working arrangements to support work-life balance
Access to the latest marketing tools and technologies
Staff discounts on Tackle World products and services
A collaborative workplace culture that values innovation and creativity
About us
Tackle World Airlie Beach is a leading provider of quality fishing and outdoor equipment, serving the Airlie Beach community and beyond.
We are committed to delivering exceptional customer service, high-quality products, and engaging brand experiences.
Our team is passionate about outdoor recreation and dedicated to supporting our customers' adventures.
We foster a culture of creativity, collaboration, and continuous improvement, making us an exciting place to work for talented professionals who share our values.
#J-*****-Ljbffr

📌 Content Creator (Marketing) (Queensland)
🏢 Tackle World Airlie Beach
📍 Queensland