Technical Sales Representative / Sales Engineer – General Industry (NSW)
The Technical Sales Representative – NSW is a front-line, revenue-driving role responsible for developing and growing sales of Atlas Copco General Industry solutions across New South Wales.
This position focuses on field sales execution, product demonstration, technical solution selling, and customer development, working directly with end users and through authorized distributors.
It is an individual contributor role, critical for short-term growth and long-term market penetration.
Key Outcomes
Consistent achievement of order intake and sales targets
Expansion of Atlas Copco footprint in manufacturing, automation, mining, energy, maintenance and industrial assembly
Strong, trust-based relationships with customers, decision-makers, distributors and Atlas Copco team.
Increased adoption of smart, connected, and error-proof assembly solutions
Core Responsibilities
1. Field Sales & Business Development
Actively sell Atlas Copco General Industry tools, systems, and solutions (Hardware and software) in NSW
Develop new customers and distributors while growing existing accounts
Identify new applications, projects, and growth opportunities
Execute structured territory planning and daily call routing
Own the full sales cycle: lead → opportunity → quotation → order
2. Technical & Solution Selling
Analyze customer processes to identify bottlenecks, risks, and improvement areas
Propose value-based solutions, not just products
Conduct:
In office customer visits
Technical assessments
Product demonstrations and presentations
Promote:
Advanced tightening strategies
Error-proofing and operator guidance
Data capture, traceability, and process capability concepts
Support customers with ROI and payback justifications
Work closely with authorized distributors and service partners
Support distributor sales through:
Technical training
Application support
Build long-term, mutually beneficial distributor relationships




Identify gaps in coverage and support corrective actions
Maintain accurate and disciplined CRM usage:
Forecasting and activity tracking
Monitor competitor activity, pricing, and market trends
Provide structured feedback to the Business Line Manager on:
Key projects
Competitive threats
5. Professional Representation
Trade shows
Product launches and seminars
Participate in internal sales meetings, training, and toolbox talks
Act as a trusted technical and commercial advisor to customers
Required Qualifications & Experience
5+ years experience in technical or industrial field sales
Background in manufacturing, automation, wind, mining, energy, or industrial assembly
Proven ability to sell technical solutions and premium products
Strong understanding of industrial processes and applications
Experience managing a sales territory and achieving targets
High level of autonomy, discipline, and ownership
Preferred
Bachelor's degree in Engineering (Industrial, Mechanical, Automation) or equivalent experience
Experience working with distributors or channel partners
Exposure to smart tools, automation, or digital manufacturing concepts
Experience delivering customer training or technical seminars
Strong communication, presentation, and negotiation skills
Ability to engage stakeholders from shop-floor to management level
Analytical mindset with ability to articulate customer value and ROI
Structured time management and planning skills
Confident, resilient, and results-driven
Personal Profile
Ambitious, proactive, and execution-focused
Technically curious with a strong learning mindset
Customer-centric and solution-oriented
High integrity and alignment with Atlas Copco Business Code of Practice
Team player who collaborates effectively with sales, service, and distributors
What We Offer
Competitive base salary + performance-based commission
Superannuation
Company laptop and mobile phone
Extensive onboarding, product, and application training
Clear development path within Atlas Copco
Long-term career stability with a global market leader
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📌 Technical Sales Representative / Sales Engineer – General Industry (Nsw) (Sydney)
🏢 Atlas Copco
📍 Sydney