We're looking for an experienced Digital Marketing Specialist (Google and Meta Lead Gen) to take ownership of our Meta Ads and Google Ads strategy.
If you're passionate about performance marketing, thrive on analysing data and enjoy optimising campaigns that deliver real business results, we'd love to hear from you.
About the Role
As a stand alone role, you'll play a key role in driving customer acquisition through high-performing Google Ads, Meta campaigns and other digital channels.
You'll be responsible for the day-to-day management and optimisation of Good ads, Meta Ads campaigns and other paid social and lead generation channels to generate high-quality leads and maximise return on investment.
This is a hands-on role suited to someone who loves problem-solving, enjoys diving into analytics and is excited by the prospect to make a genuine impact in a fast-paced, growing business.
You'll have the autonomy to bring new ideas to the table while helping shape the future of digital acquisition.
What You'll Be Doing
Design, Manage and optimise Meta Ads campaigns across Facebook, Instagram and other digital channels.
Design, Manage and optimise Google Ads campaigns across Facebook, Instagram and other digital channels.
Develop audience strategies including custom audiences, lookalike audiences and retargeting.
Create, test and optimise ad copy,



creative concepts and campaign messaging.
Conduct structured A/B testing to continuously improve campaign performance.
Monitor key performance metrics including CPL, CTR, CPC, CPM, ROAS and conversion rates.
Implement and maintain campaign tracking frameworks including UTM structures, click ID tracking, Meta Pixel, and Conversions API.
Analyse campaign performance and provide actionable recommendations to improve lead quality and ROI.
About You
You'll be an analytical marketer who enjoys solving problems, experimenting with new ideas and using performance data to drive results.
3–5 years' experience managing Google and Meta Ads campaigns.
Strong experience delivering lead generation campaigns through Google, Facebook and Instagram.
Experience building audience strategies, retargeting campaigns and creative testing.
Strong analytical skills with the ability to turn campaign data into optimisation opportunities.
Excellent communication skills and attention to detail.
Highly Regarded
Previous Experience within the solar, battery or renewable energy industry.
Experience managing Meta Ads or supporting cross-channel campaigns.
Experience with CRM platforms, landing page optimisation or marketing automation.
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📌 Digital Marketing Specialist (New South Wales)
🏢 Kindicover
📍 New South Wales