Marketing & Business Development Manager | AgTech, Robotics & Smart Technology
Drive Growth.
Create Opportunities.
Shape the Future of AgTech.
XAG Australia is a leading Australian provider of autonomous technology solutions, delivering innovative products across agriculture, robotics, automation and smart energy.
We work closely with farmers, contractors, commercial operators, government organisations, training providers and industry partners throughout Australia to deliver technologies that improve productivity, efficiency, safety and sustainability.
Our expanding product portfolio includes:
Agricultural drone systems
Autonomous agricultural robots
Commercial and industrial autonomous mowers
Exterior building wash drones
APC2 precision autosteer systems
Smart battery energy storage solutions
Emerging AI and autonomous technologies
As our business continues to grow, we are seeking an experiencedMarketing & Business Development Managerto help drive the next stage of our growth.
This is not a traditional marketing role.
We are looking for a commercially minded leader who can identify market opportunities, evaluate new technologies, develop go-to-market strategies, build strategic partnerships and successfully introduce innovative products into the Australian market.
You will play a key role in shaping the future direction of XAG Australia by transforming market opportunities into commercial success.
About the Role
Reporting directly to senior management, you will lead the company's marketing and business development activities across the Australian market.
You will be responsible for identifying growth opportunities, developing commercial strategies, generating market demand, supporting dealer growth and strengthening XAG Australia's position as a leader in autonomous technology.
Working closely with our international manufacturing partners, sales team, technical specialists and dealer network, you will help determine which products we introduce, how we position them and how we successfully launch them into the Australian market.
This role combines strategic thinking with hands-on execution, offering the opportunity to make a genuine impact on the company's future growth.
Key Responsibilities
Business Development & Market Expansion
Identify new business opportunities across agriculture, industrial, commercial and government sectors
Research market trends, customer needs and emerging technologies
Conduct competitor analysis and market intelligence to identify growth opportunities
Develop business cases for introducing new products and technologies into the Australian market
Identify strategic partnerships, distribution channels and commercial opportunities
Develop initiatives that increase revenue, market share and long-term business growth
Product Strategy & Commercialisation
Develop go-to-market strategies for current products and technologies




Create product positioning, pricing and market launch plans
Coordinate successful product launches across dealer and customer networks
Work with international manufacturers to adapt products for Australian market requirements
Gather customer feedback and market insights to support future product development
Monitor product performance and recommend continuous improvements
Marketing Strategy
Develop and implement integrated marketing strategies aligned with business objectives
Build brand awareness and strengthen XAG Australia's market position
Develop lead generation campaigns that convert into measurable sales opportunities
Manage annual marketing plans, budgets and campaign performance
Measure return on investment and continuously optimise marketing effectiveness
Digital Marketing
Lead and manage:
Social media marketing
Google Ads and paid advertising
SEO and SEM
Email marketing campaigns
Marketing automation
Website optimisation
YouTube and video marketing
CRM and customer engagement initiatives
Brand & Content Development
Oversee the creation of:
Product brochures
Technical documentation
Website content
Product launch material
Customer case studies
Photography and video content
Social media campaigns
Sales and dealer marketing resources
Maintain a consistent and professional brand across all communication channels.
Dealer & Partner Development
Support dealer and reseller marketing initiatives
Develop co-branded marketing campaigns
Assist dealers in generating local business opportunities
Build strong relationships with distributors, industry partners and key customers
Develop marketing resources that support dealer sales growth
Events & Industry Engagement
Plan and coordinate:
Agricultural field days
Trade shows and exhibitions
Product demonstrations
Customer open days
Dealer events
Industry presentations
Product launch events
Represent XAG Australia at major industry events and develop relationships with key stakeholders.
Performance & Analytics
Monitor campaign performance and lead generation
Analyse market trends and competitor activity
Track business development initiatives and commercial outcomes
Produce regular reports and strategic recommendations for senior management
Drive continuous improvement through data-driven decision making
About You
You are a commercially driven qualified who enjoys identifying opportunities, solving business challenges and bringing innovative products to market.




You combine strategic thinking with practical execution and are motivated by delivering measurable business growth.
Essential Skills & Experience
Minimum 5 years' experience in marketing, business development, product marketing or commercial management
Experience leveraging AI, automation and new ways of working to improve efficiency.
Proven experience developing and executing successful go-to-market strategies
Demonstrated ability to identify and commercialise new business opportunities
Strong commercial acumen with the ability to think strategically
Experience launching products into competitive markets
Strong understanding of digital marketing and lead generation
Excellent communication, presentation and stakeholder management skills
Experience working collaboratively with sales, technical and executive teams
Strong analytical, planning and project management skills
Ability to manage multiple projects and priorities simultaneously
Highly Desirable Experience
Experience within one or more of the following industries will be highly regarded:
Agriculture or AgTech
Robotics
Autonomous systems
Drones or RPAS
Industrial equipment
Automation
Renewable energy
Aviation
Engineering
Construction technology
Smart technology
The following experience would also be advantageous:
Product management or product commercialisation
Dealer or reseller network development
Photography, videography or video editing
Graphic design and creative content production
Event management
Public relations and media engagement
Shopify, Webflow, WordPress or similar website platforms
CRM systems and marketing automation platforms
AI tools and modern digital marketing technologies
Why Join XAG Australia?
This is an opportunity to influence the future of autonomous technology in Australia.
You'll have the opportunity to:
Lead the commercial growth of an innovative Australian technology company
Introduce world-leading autonomous technologies into the Australian market
Shape product strategy and market positioning
Build strategic partnerships across multiple industries
Work directly with international technology manufacturers
Attend Australia's leading agricultural and technology events
Collaborate with a passionate and highly skilled team
Enjoy genuine career growth as the business continues to expand
Make a direct impact on the future success of XAG Australia
Ready to Build What's Next?
If you're passionate about technology, innovation and creating commercial opportunities, we'd love to hear from you.
Applicants must have permanent Australian working rights.
XAG Australia is an equal opportunity employer committed to creating an inclusive, respectful and diverse workplace where innovation, collaboration and continuous improvement are valued.
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📌 Marketing & Business Development Manager | Agtech, Robotics & Smart Technology (Sydney)
🏢 XAG Australia
📍 Sydney